Strategic Commercial Insights Leader

High Liner Foods Incorporated.; Mississauga; On-site; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Pay for performance incentives

Employee & Family assistance programs

Wellness Programs

Retirement Planning

Disability Support

Flexible policies & Summer hours

Learning and mentorship opportunities

Safety focused work environment

Job summary

High Liner Foods Incorporated is seeking a Senior Manager, Commercial Insights & Analytics to lead strategic data-driven insights for U.S. and Canadian retail and foodservice markets. You will shape how shopper learning informs brand, assortment, and innovation strategies.

The role blends analytics, consumer research, and business strategy, requiring proactive leadership, strong storytelling, and collaboration with cross-functional partners to drive commercial growth.

Qualifications

• 8+ years of progressive experience in CPG insights, consumer research, commercial analytics, or marketing data management.
• Experience supporting retail and foodservice channels in U.S. and Canada preferred.
• Ability to lead qualitative and quantitative research end-to-end and manage agencies.

Responsibilities

• Lead the organization’s commercial insights agenda across U.S. and Canadian retail and foodservice markets.
• Identify trends, risks, promotions, and whitespace; translate findings into actionable actions.
• Integrate multiple data sources into compelling narratives for brand and sales plans.
• Develop insight-led retailer and distributor stories and data-backed recommendations.
• Lead qualitative and quantitative research from brief to strategic recommendations.

Skills

CPG insights

Marketing analytics

Research leadership

Data storytelling

Cross-functional coordination

Syndicated data

Education

Bachelor’s degree

Tools

Circana/IRI

NielsenIQ

Dunnhumby

Job description

High Liner Foods Incorporated is seeking a Senior Manager, Commercial Insights & Analytics to lead strategic data-driven insights for U.S. and Canadian retail and foodservice markets. You will shape how shopper learning informs brand, assortment, and innovation strategies.

The role blends analytics, consumer research, and business strategy, requiring proactive leadership, strong storytelling, and collaboration with cross-functional partners to drive commercial growth.