AI-Driven Commercial Insights Leader (Retail)

Bimbo Canada; Toronto; On-site; CAD 90,000 - 135,000; Full time

Benefits offered by this job

Comprehensive benefits package

Training and development opportunities

Job summary

Bimbo Canada is seeking a Commercial Insights Manager to translate complex category, shopper, and customer data into actionable insights for major retailers.

You will lead insights-driven discussions, build dashboards, and partner with Sales, RGM, and OMNI Marketing to drive mutual growth across Canada. This role emphasizes AI-enabled reporting and continual improvement of analytics tools.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, Economics, or related field.
• 5–7 years of CPG experience in Category Management, Customer/Commercial Insights, or related roles.
• Strong understanding of the Canadian retail and shopper landscape.
• Experience managing National customers (eg. Walmart, Sobey, LCL).
• Proficiency with syndicated data (Nielsen IQ, Numerator, Shopper Intelligence) and retailer data platforms.
• Experience with planogram/category tools (JDA/Blue Yonder, Apollo).
• Advanced analytical skills with strong Excel and PowerPoint capability.

Responsibilities

• Act as the primary insights partner for key retail customers, delivering unbiased insights that grow the category.
• Build strong relationships with customer category teams and surface opportunities and risks.
• Lead category reviews with fact-based recommendations, clear metrics, and concise storytelling.
• Embed insights into JBPs, promotional reviews, and strategic conversations with clear narratives.
• Deliver monthly performance scorecards with fresh insights and prioritized actions.

Skills

Advanced Excel

PowerPoint

Data storytelling

Education

Bachelor’s degree in Business, Marketing, Finance, Economics, or related field

Tools

Circana/IRI

Retail Link

dunnhumby

LDIA

JDA/Blue Yonder

Job description

Bimbo Canada is seeking a Commercial Insights Manager to translate complex category, shopper, and customer data into actionable insights for major retailers.

You will lead insights-driven discussions, build dashboards, and partner with Sales, RGM, and OMNI Marketing to drive mutual growth across Canada. This role emphasizes AI-enabled reporting and continual improvement of analytics tools.