Commercial Strategy Manager

KIT Recruitment; Toronto; Hybrid; CAD 117,000 - 143,000; Full time

Benefits offered by this job

Hybrid work

Discretionary bonus

Travel to US/CA

Medical/Dental/Vision/Life

CostCo membership

Employee meat discounts

Job summary

KIT Recruitment is partnering with a well-established North American producer and marketer of premium grass-fed proteins to recruit a Commercial Strategy Manager for Canada and the United States. The role sits at the intersection of Marketing, Sales, customer relationships, and commercial intelligence to translate data into clear recommendations for sales effectiveness and growth opportunities.

The position offers a hybrid work model (Etobicoke), a discretionary bonus, travel to California/NJ,

Qualifications

• 6–8 years of commercial strategy or category management experience in CPG, food or protein.
• Experience supporting both sales and marketing strategies.
• Experience working with retail or foodservice customers.
• Strong understanding of revenue, margins and customer value.
• Excellent communication and presentation skills; able to simplify complex data.

Responsibilities

• Translate consumer, shopper and category data into actionable recommendations.
• Build customer-specific insights and sales materials for key meetings and planning.
• Monitor performance across brands, products and accounts, identify trends and actions.
• Identify growth opportunities and market gaps across retail and foodservice.
• Support private-label growth, new product launches and promotional investments.
• Lead NA consumer insights strategy and collaborate with Sales & Marketing.
• Develop repeatable tools and reporting to improve commercial decision-making.

Skills

Commercial strategy

Consumer insights

Communication skills

Presentation skills

Collaboration

Tools

Circana

Nielsen

Homescan

Numerator

Job description

KIT Recruitment is partnered with a well-established North American producer and marketer of premium grass-fed proteins. We are looking for a Commercial Strategy Manager to support the company’s continued transition to a demand-led, market-focused growth model across Canada and the United States.

This newly created position sits at the intersection of Marketing, Sales, customer relationships, and commercial intelligence. The successful candidate will translate consumer, shopper, and category data into clear tools and recommendations that help Sales perform more effectively, strengthen private-label partnerships, and identify growth opportunities ahead of competitors.

• Competitive Salary up to $130,000
• Hybrid: 3 days in-office (Etobicoke), 2 days work from home
• Discretionary bonus eligible
• Travel requirements: seasonal travel to California/NJ to meet with sales and US customers
• 100% company paid Medical/Dental/Vision/Basic Life Insurance and Long Term disability benefits
• Costco membership provided upon eligibility
• Employee incentive program for discounted meat purchases
• Translate Circana, Nielsen, retailer POS and consumer data into clear, actionable commercial recommendations.
• Build customer-specific insights and sales materials for key account meetings, category reviews and Joint Business Planning.
• Monitor performance across brands, products and key accounts, identifying trends, challenges and recommended actions.
• Identify growth opportunities, emerging consumer segments and market gaps across retail and foodservice channels.
• Use category, consumer and shopper insights to support private-label growth, new product introductions and promotional investments.
• Partner with retail customers to position the organization as a category growth partner—not simply a supplier.
• Lead the North American consumer insights strategy, supporting brand development, sales programs and innovation.
• Work closely with Sales and Marketing teams across Canada and the United States to improve customer strategies and commercial negotiations.
• Contribute insight-driven recommendations to annual marketing and commercial planning.
• Develop repeatable tools and reporting systems that improve commercial decision-making across the organization.

Commercial Strategy Manager Qualifications:

• 6–8 years of commercial strategy, consumer insights or category management experience within the CPG, food or protein industries.
• Experience supporting both sales and marketing strategies.
• Proficiency with syndicated data platforms such as Circana, Nielsen, Homescan or Numerator.
• Proven ability to turn market and consumer data into clear recommendations that deliver measurable business results.
• Experience working directly with retail or foodservice customers.
• Strong commercial understanding of revenue, margins, customer value and buyer expectations.
• Excellent communication and presentation skills, with the ability to simplify complex information for customers, sales teams and senior leaders.
• Collaborative and adaptable, with the ability to build alignment across departments.
• Private-label experience and knowledge of both Canadian and U.S. retail markets are considered strong assets.