Strategic Business Travel Sales Manager

Sonesta Hotels; Toronto; On-site; CAD 65,000 - 70,000; Full time

Benefits offered by this job

Food and Beverage Discount

RRSP Match

Medical and dental benefits

Paid vacation

Job summary

Sonesta Hotels in Toronto is seeking a focused Business Travel Sales Manager to drive transient revenue by winning corporate, negotiated, consortia, government, and agency accounts. You will build strong client relationships and align strategies with Revenue Management to maximize share and profitability.

The role requires 3+ years in hotel sales, a relevant degree or equivalent experience, and ability to travel locally for client meetings, industry events, and site inspections.

Qualifications

• Bachelor’s degree in Hospitality Management, Business, Marketing, Communications, or related field preferred; equivalent experience considered.
• 3+ years of progressive hotel sales, business development, business transient, or related hospitality experience preferred.
• Previous experience in a full-service hotel environment preferred.
• Strong knowledge of business transient sales, corporate travel, negotiated accounts, consortia, government, and travel agency markets.
• Strong understanding of the local Toronto business and travel market preferred.
• Demonstrated experience with account management, prospecting, RFPs, contract negotiations, and revenue generation.
• Strong analytical, communication, presentation, networking, negotiation, and relationship-building skills.
• Highly organized, self-motivated, and results-oriented with attention to detail.
• Proficiency with Microsoft Office; CRM and hotel sales systems such as Salesforce, Delphi, Opera, Amadeus, Demand360, and STR preferred.

Responsibilities

• Research, identify, solicit, and secure new corporate, negotiated, consortia, government, and travel agency accounts.
• Develop and maintain strong relationships with corporate clients, travel managers, travel agencies, consortia partners, and local organizations.
• Manage and grow an assigned portfolio of accounts through proactive account management and regular client contact.
• Meet or exceed monthly revenue, room night, and sales activity goals through various prospecting and networking activities.
• Lead and support annual corporate RFPs, negotiated rate agreements, contract renewals, and account negotiations.
• Partner with Revenue Management to align account strategies and negotiated rates with demand and pricing strategy.
• Monitor account production, market trends, and demand patterns to identify opportunities and risks.
• Prepare weekly sales activity reports and monthly demand, pace, and market analyses.
• Maintain CRM records, account profiles, and pipeline information.
• Conduct client site inspections, hotel tours, and industry networking events.
• Collaborate with Group Sales and Catering to cross-sell meetings, events, and group business.
• Represent Sonesta GSO partners and leverage relationships to generate new business.
• Promote teamwork and a results-driven sales culture; perform other duties as assigned.

Skills

Analytical skills

Communication

Negotiation

Relationship-building

Networking

Education

Bachelor’s degree or equivalent experience in Hospitality Management/Business/Marketing/Communications

Tools

Salesforce

Delphi

Opera

Amadeus

Demand360

STR

Job description

Sonesta Hotels in Toronto is seeking a focused Business Travel Sales Manager to drive transient revenue by winning corporate, negotiated, consortia, government, and agency accounts. You will build strong client relationships and align strategies with Revenue Management to maximize share and profitability.

The role requires 3+ years in hotel sales, a relevant degree or equivalent experience, and ability to travel locally for client meetings, industry events, and site inspections.