Sales Manager - Business Travel

Sonesta Hotels; Toronto; On-site; CAD 65,000 - 70,000; Full time

Benefits offered by this job

Food and Beverage Discount

RRSP Match

Medical and dental benefits

Paid vacation

Job summary

Sonesta Hotels in Toronto is seeking a focused Business Travel Sales Manager to drive transient revenue by winning corporate, negotiated, consortia, government, and agency accounts. You will build strong client relationships and align strategies with Revenue Management to maximize share and profitability.

The role requires 3+ years in hotel sales, a relevant degree or equivalent experience, and ability to travel locally for client meetings, industry events, and site inspections.

Qualifications

• Bachelor’s degree in Hospitality Management, Business, Marketing, Communications, or related field preferred; equivalent experience considered.
• 3+ years of progressive hotel sales, business development, business transient, or related hospitality experience preferred.
• Previous experience in a full-service hotel environment preferred.
• Strong knowledge of business transient sales, corporate travel, negotiated accounts, consortia, government, and travel agency markets.
• Strong understanding of the local Toronto business and travel market preferred.
• Demonstrated experience with account management, prospecting, RFPs, contract negotiations, and revenue generation.
• Strong analytical, communication, presentation, networking, negotiation, and relationship-building skills.
• Highly organized, self-motivated, and results-oriented with attention to detail.
• Proficiency with Microsoft Office; CRM and hotel sales systems such as Salesforce, Delphi, Opera, Amadeus, Demand360, and STR preferred.

Responsibilities

• Research, identify, solicit, and secure new corporate, negotiated, consortia, government, and travel agency accounts.
• Develop and maintain strong relationships with corporate clients, travel managers, travel agencies, consortia partners, and local organizations.
• Manage and grow an assigned portfolio of accounts through proactive account management and regular client contact.
• Meet or exceed monthly revenue, room night, and sales activity goals through various prospecting and networking activities.
• Lead and support annual corporate RFPs, negotiated rate agreements, contract renewals, and account negotiations.
• Partner with Revenue Management to align account strategies and negotiated rates with demand and pricing strategy.
• Monitor account production, market trends, and demand patterns to identify opportunities and risks.
• Prepare weekly sales activity reports and monthly demand, pace, and market analyses.
• Maintain CRM records, account profiles, and pipeline information.
• Conduct client site inspections, hotel tours, and industry networking events.
• Collaborate with Group Sales and Catering to cross-sell meetings, events, and group business.
• Represent Sonesta GSO partners and leverage relationships to generate new business.
• Promote teamwork and a results-driven sales culture; perform other duties as assigned.

Skills

Analytical skills

Communication

Negotiation

Relationship-building

Networking

Education

Bachelor’s degree or equivalent experience in Hospitality Management/Business/Marketing/Communications

Tools

Salesforce

Delphi

Opera

Amadeus

Demand360

STR

Job description

We’re People People. Are you?

We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast ).

With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we’re everywhere our guests need us to be.

But here’s the thing—we’re not just in the business of hotels, we’re in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect—delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).

What this role is all about

The Business Travel Sales Manager is responsible for driving business transient revenue through the acquisition, development, and retention of corporate, negotiated, consortia, government, and travel agency accounts. This role develops strategic sales initiatives to increase room night production, revenue, account penetration, and market share while building strong relationships within the local business and travel community.

If you’re commercially minded, relationship-driven, and passionate about hospitality leadership — we’d love to meet you.

What you’ll be doing

• Research, identify, solicit, and secure new corporate, negotiated, consortia, government, and travel agency accounts.
• Develop and maintain strong relationships with corporate clients, travel managers, travel agencies, consortia partners, and key local organizations.
• Manage and grow an assigned portfolio of accounts through proactive account management, regular client contact, and targeted action plans.
• Meet or exceed monthly revenue, room night, and sales activity goals through prospecting, outside sales calls, appointments, presentations, networking, and client entertainment.
• Conduct regular account reviews to evaluate production, identify opportunities, and increase share of wallet.
• Lead and support annual corporate RFPs, negotiated rate agreements, contract renewals, and account negotiations.
• Partner with Revenue Management to align account strategies and negotiated rates with hotel demand, pricing strategy, and overall revenue objectives.
• Monitor account production, sales pace, market trends, competitor activity, and demand patterns to identify opportunities and risks.
• Prepare weekly sales activity reports and monthly demand, pace, and market analysis.
• Maintain accurate CRM records, account profiles, sales activities, opportunities, and pipeline information.
• Conduct client site inspections, hotel tours, corporate events, networking functions, and familiarization opportunities.
• Collaborate with Group Sales and Catering to identify opportunities for cross-selling meetings, events, and group business.
• Maintain strong relationships with Sonesta GSO partners and leverage those relationships to generate new business.
• Represent the hotel and Sonesta brand at industry events, trade shows, networking organizations, and within the local business community.
• Partner closely with Revenue Management, Reservations, Marketing, Operations, Group Sales, Catering, and hotel leadership to maximize business opportunities and deliver exceptional client experiences.
• Promote teamwork, collaboration, and a positive, results-driven sales culture.
• Perform other duties as assigned.

What Great Looks Like

• Bachelor’s degree in Hospitality Management, Business, Marketing, Communications, or a related field preferred; equivalent experience will be considered.
• 3+ years of progressive hotel sales, business development, business transient, or related hospitality experience preferred.
• Previous experience in a full-service hotel environment preferred.
• Strong knowledge of business transient sales, corporate travel, negotiated accounts, consortia, government, and travel agency markets.
• Strong understanding of the local Toronto business and travel market preferred.
• Demonstrated experience with account management, prospecting, RFPs, contract negotiations, and revenue generation.
• Strong analytical skills with the ability to interpret account production, market trends, demand, and competitive information.
• Excellent communication, presentation, networking, negotiation, and relationship-building skills.
• Highly organized, self-motivated, and results-oriented with strong attention to detail.
• Proficiency with Microsoft Office; experience with CRM and hotel sales systems such as Salesforce, Delphi, Opera, Amadeus, Demand360, and STR preferred.
• Ability to work collaboratively with multiple hotel departments and build strong internal and external relationships.
• Ability to travel locally for client meetings, sales calls, networking events, and industry functions.
• Flexible availability, including occasional evenings and weekends for client entertainment and industry events.
• A passion for hospitality, sales, relationship-building, and creating exceptional client and guest experiences.

Anticipated Pay Range & Additional Job Information

$64,900 - $69,900. Base pay offeredmay vary depending on various factors including but not limited to job related knowledge, skills and job specific experience/overall experience.

How we reward you

At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between.

Here’s a snapshot of what we offer:

Salaried FTE Benefits

• Food and Beverage Discount
• RRSP Match
• Drycleaning
• Competitive Medical and dental benefits
• Competitive Extended health care coverage
• Various employee perks and benefits
• Tuition reimbursement
• Employee Assistance Program
• Competitive Short- and Long-term disability program
• Paid vacation
• Paid sick days
• Employee discounted hotel rate- for all Brands within the company

Unionized FTE Benefits

• Food and Beverage Discount
• RRSP Match
• Tool and shoe reimbursement
• Competitive Medical and dental benefits
• Competitive Extended health care coverage
• Various employee perks and benefits
• Tuition reimbursement
• Employee Assistance Program
• Competitive Short term disability
• program
• Paid vacation
• Paid sick days
• Employee discounted hotel rate- for all Brands within the company

Unionized PTE Benefits

• Food and Beverage Discount
• Employee discounted hotel rate
• Tool and shoe reimbursement
• Various employee perks and benefits
• Employee Assistance Program

Our Commitment to You

Sonesta is proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.