Strategic B2B Brand Director — Growth & Innovation

Lassonde Industries Inc.; Rougemont; On-site; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Salary advancement

Insurance plan

Pension plan

Telemedicine & EAP

Wellness programs

Job summary

Lassonde Industries Inc. in Rougemont, Canada, is seeking a senior marketing leader to define and drive the Away From Home brand and product portfolio strategy across B2B brands and private label opportunities.

You will transform divisional priorities into annual strategic plans, lead lifecycle management, and guide cross-functional teams through concept to launch, ensuring alignment with growth objectives.

Qualifications

• Bachelor’s degree in business, marketing or related field.
• 7–10 years of marketing experience in the consumer-packaged goods (CPG) industry.
• Experience in B2B marketing environments.
• Experience in the foodservice/beverage/manufacturing/CPG industries is a strong asset.
• Knowledge of distributor/broker/private label business models is an asset.

Responsibilities

• Translate divisional priorities into the annual North American Away From Home strategic plan.
• Own the portfolio strategy and lifecycle management for North American B2B brands and private label products.
• Develop and execute B2B brand strategies, annual brand plans, positioning, and packaging initiatives to strengthen brand equity.
• Lead the B2B innovation agenda from concept to launch and post-launch review.
• Define marketing and communication priorities to support business growth and customer engagement.

Skills

Bilingual (French/English)

Strategic thinking

Cross-functional leadership

Communication skills

Data-driven decision making

Project management

Education

Bachelor’s degree in business administration, marketing, or related field

Job description

Lassonde Industries Inc. in Rougemont, Canada, is seeking a senior marketing leader to define and drive the Away From Home brand and product portfolio strategy across B2B brands and private label opportunities.

You will transform divisional priorities into annual strategic plans, lead lifecycle management, and guide cross-functional teams through concept to launch, ensuring alignment with growth objectives.