Marketing Director, Bread & Breakfast Growth & Innovation

Bimbo Canada; Toronto; On-site; CAD 135,000 - 190,000; Full time

Job summary

Bimbo Canada seeks a senior Marketing Director for Bread, Breakfast & Flatbreads to define growth strategy and lead a high-performing team. You will shape portfolio direction, leverage consumer insights, drive innovation, and deliver brand-building excellence across Canada.

You will lead integrated activation, partner with Sales and Operations, and champion AI-enabled, data-driven decision making to fuel commercial performance and brand equity.

Qualifications

• Progressive marketing leadership experience, ideally within CPG or another sophisticated consumer-led organization.
• Ability to develop portfolio and brand strategies that make clear choices and translate into growth.
• Intellectual curiosity and a learning mindset—someone who naturally asks why, seeks different perspectives and continuously explores what is changing with consumers, culture and the marketplace.
• Strong consumer orientation and ability to translate understanding into insight, strategy and action.
• Strong brand-building fundamentals across positioning, distinctive brand assets, creative development, communications and innovation.
• Creative judgment and courage—the ability to recognize powerful ideas, improve them and champion them.
• Strong commercial and analytical capability.
• Proven ability to build, inspire and develop high-performing teams, including providing constructive feedback and creating strong engagement.
• High learning agility and comfort operating with ambiguity, experimenting and adapting when evidence warrants it.
• Curiosity and fluency with AI and emerging technologies, with an appetite to continually evolve how marketing work gets done.
• Exceptional communication, storytelling and influencing skills.
• Ability to simplify complexity, prioritize what matters and create clarity for others.
• Strong cross-functional leadership and ability to influence without authority.
• Bachelor’s degree in marketing, Business Administration or related discipline; MBA or Master’s degree considered an asset.

Responsibilities

• Set Portfolio & Brand Strategy: Define growth agenda and translate dynamics into strategic direction.
• Champion Consumer Understanding & Curiosity: Build culture of genuine consumer insights.
• Lead the Front End of Innovation: Identify growth opportunities and lead insights & concepts development.
• Raise the Bar on Brand Building & Creativity: Develop distinctive brands and powerful briefs.
• Drive Integrated Activation: Lead communications, media, partnerships and activation strategies.
• Turn Strategy into Commercial Growth: Translate strategy into customer growth stories.
• Lead Through Influence: Build cross-functional alignment and navigate global-local dynamics.
• Use Data, AI & Emerging Tools to Work Differently: Leverage analytics and AI to improve thinking and outputs.
• Build, Inspire & Develop an Exceptional Team: Lead a team of 10+ leaders and professionals.

Skills

Marketing leadership

Consumer insight orientation

Analytical capability

Communication & storytelling

Cross-functional leadership

AI fluency

Education

Bachelor’s degree in marketing, Business Administration or related discipline

MBA or Master’s degree considered an asset

Job description

Bimbo Canada seeks a senior Marketing Director for Bread, Breakfast & Flatbreads to define growth strategy and lead a high-performing team. You will shape portfolio direction, leverage consumer insights, drive innovation, and deliver brand-building excellence across Canada.

You will lead integrated activation, partner with Sales and Operations, and champion AI-enabled, data-driven decision making to fuel commercial performance and brand equity.