Store Manager - Toronto Eaton Centre

Lacoste; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Lacoste is seeking a dynamic Store Manager in Ontario to lead a flagship team, drive sales through coaching, and uphold the Lacoste lifestyle in-store.

You will recruit, train, and develop associates, manage performance, and ensure excellent customer experiences while maintaining visual standards and loss-prevention practices.

Qualifications

• Minimum 4–6 years of management experience in apparel.
• Proven track record of leading a team to meet sales targets.
• Strong coaching and feedback skills.
• Entrepreneurial mindset with trend awareness.
• Sporting Spirit aligned with the Lacoste brand.

Responsibilities

• Lead store team to drive sales through training and coaching.
• Develop team members for succession planning.
• Identify and recruit associates passionate about sales and service.
• Execute plans to achieve Lacoste's sales and profitability goals.
• Analyze store data to improve performance and inventory control.
• Maintain store standards in merchandising, visuals, and loss prevention.
• Create customer-first environment and educate staff on Lacoste lifestyle.

Skills

Store leadership

Sales coaching

Customer service

Talent recruitment

Performance management

Visual merchandising

Job description

Leadership

• Lead store team to drive sales through training and coaching.
• Exemplify your sporting spirit and create an outstanding service culture.
• Provide constant feedback and coaching to improve your team’s skills and sales results.
• Identify and recruit associates who are passionate about sales and customer service.
• Develop team members with leadership and other abilities for succession planning.
• Effectively train new team members on customer service, operations, performance, loss prevention and all other Company policies.
• Set goals for each team member for the achievement of Company KPI’s (
• Manage team member’s performance through regular evaluation

Selling

• Execute plan to achieve and exceed Lacoste’s sales plans and profitability goals.
• Utilize reports and gather data to identify sales by units, gender, product placement, visual presentation, stock levels, and window presentations.
• Proactively make suggestions based on analysis that will positively impact the business.
• Ensure maximum overall bottom line profitability by analyzing store P/L results and identify opportunities for improvement.
• Set measurable performance standards and goals based on Company’s expectations and metrics.

Customer Service

• Create an environment focused on the customer experience.
• Ensure that each team member is knowledgeable about the Lacoste lifestyle.
• Be inventive and create additional business opportunities by ensuring that team members focus on building their clientele.
• Embrace local community groups and mall management to generate PR opportunities that showcase our Brand Vision and sporting spirit. This may include hosting special events, sponsorships, participating in fashion shows and editorial placements as directed and with the express approval of corporate management.

Operations

• Plan and manage payroll hours and schedule to meet business needs.
• Control expenses (including payroll) within planned budget.
• Ensure that Company standards are upheld in merchandising, visual presentations, housekeeping and loss prevention.
• Protect store assets and inventory.
• Manage new receipts, transfers, markdowns, back stock and fill-ins.

Beyond skills, we are looking for passionate personalities who embody the company's values:

• Play as One team: We include everyone and show respect towards everyone. We play collective and are committed to team’s work.
• Play with Elegance: We treat others with fair play and humility and show the example. We also are sincere and foster the feedback culture.
• Play by Daring: We have the courage to speak up, experiment and take initiatives to explore new opportunities
• Play with Tenacity: We persevere, we find alternative solutions and constantly seek continuous improvement, learning from our failures.

Requirements/Qualifications

• At least four to six years management experience in the apparel industry (depending upon the volume of the business) with a proven track record of successfully managing a team.
• Tenacious desire to inspire others and lead a culture of customer service champions.
• Entrepreneurial mindset with the ability to react to business trends and identify areas of opportunity.
• Sporting Spirit - must possess a competitive edge and drive to meet goals
• Innovative thinker that will drive our brand forwar