Sr Manager, Marketing

McDonald's Canada; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Senior Manager of Marketing to lead their Brand Strategy & Content team. This role focuses on developing creative marketing strategies that resonate with modern consumers and elevate brand engagement. The ideal candidate will have extensive experience in consumer retail marketing, proven leadership skills, and a passion for storytelling. Join a forward-thinking company that values creativity and collaboration while driving impactful marketing initiatives that connect with audiences and enhance brand loyalty.

Qualifications

• 8-10+ years of marketing experience in consumer retail or service marketing.
• Proven leadership skills with a track record of delivering exceptional creative work.

Responsibilities

• Lead social vision for always-on and social-first programs.
• Inspire agency partners to develop creative and effective marketing campaigns.

Skills

Marketing Experience

Leadership Skills

Creative Marketing

Communication Skills

Campaign Development

Relationship Building

Job description

Job Description

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders who take our work seriously but have fun doing it. We challenge ourselves to get smarter and sharper every day, value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

The Senior Manager, Marketing role is part of the Brand Strategy & Content team. The portfolio includes a balance of Brand, Partnerships, and leading our Social initiatives.

We’re looking for someone who is a fan, thinks like a fan, and acts like a fan of the brand. Someone who understands the modern customer, including their expectations and their dislikes. The ideal candidate is familiar with these nuances and can translate that knowledge into innovative strategies that elevate our creative approach and push the brand towards culturally inspired ideas.

Duties

• Lead our Social vision for always-on and social-first programs.
• Inspire agency partners to develop marketing campaigns that are creative, effective, and drive business results.
• Provide clear and impactful program briefs to facilitate creative development, media planning, and digital activations following the One McDonald’s Way of Marketing process.
• Align key stakeholders on campaign ideas, execution, and performance insights.
• Review and approve campaign assets, including scripts, casting, POP, and creative assets.
• Support your team in executing plans by collaborating across functions such as product development, consumer research, business analysis, and more.
• Monitor and understand program sales results and trends.
• Build strong relationships with agencies and cross-functional teams to maximize performance.
• Focus on team development, including coaching and career growth.

Qualifications

• 8-10+ years of marketing experience in consumer retail, packaged goods, or service marketing.
• Proven leadership and creative marketing skills with a track record of delivering exceptional creative work.
• Experience in campaign development, execution, and production.
• Excellent communication and storytelling skills.
• Ability to lead teams through change and manage projects successfully.
• Experience with category management.
• Ability to mobilize cross-functional teams towards common goals.
• Curiosity and skill in gaining insights through questioning.
• Strong relationship-building and collaboration skills across functions.

Additional Information:

McDonald’s Canada and Owner/Operators are dedicated to a diverse and inclusive workplace, offering fair and accessible opportunities for all. Accommodations are available upon request during the application process.