Senior Marketing Manager

Intuit; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead the TurboTax marketing strategy. In this pivotal role, you will leverage your extensive product marketing experience to identify target segments and develop impactful positioning and promotions. Your analytical skills will guide data-driven decisions, while your collaborative spirit will foster strong relationships across teams. This is an exciting opportunity to shape the future of a leading DIY tax business and drive significant growth through innovative marketing strategies. If you are passionate about making a difference in the fintech space, we want to hear from you!

Qualifications

• 5+ years of experience in product marketing within a SaaS fintech company.
• Proven success in creating marketing strategies that drive business growth.

Responsibilities

• Drive marketing strategy to grow the DIY tax business.
• Collaborate with cross-functional teams to align strategies and optimize performance.

Skills

Product Marketing

Data Analysis

Customer Insights

Communication Skills

Strategic Thinking

Problem Solving

Education

Bachelor's degree in Marketing

Advanced degree in Business Administration

Tools

Tableau

Job description

Intuit is seeking a Senior Marketing Manager to join the TurboTax team. This role is responsible for driving the marketing strategy to grow our #1-in-Canada DIY tax business. Your strategic mindset, ability to collaborate with stakeholders, and attention to detail will be essential to success in this role.

Responsibilities

Join us at Intuit as a Senior Marketing Manager and play a pivotal role in shaping the future of our tax business. If you enjoy creating strategic foundations to acquire new tax customers, work well with others, and analyze data, we would love to hear from you.

1. Product Marketing Strategy: Use data, market research, and customer insights (with 5+ years of experience) to identify target segments. Understand their needs and develop positioning and promotions. You will own 3 of the 4 Ps and influence the 4th P—Product.
2. Forward Thinking: Stay ahead of industry and competitor trends to identify differentiation opportunities. Provide input on product enhancements and ensure alignment between customer needs and product features.
3. Collaboration: Work with marketing, product management, analytics, and customer success teams to align strategies, support strategic partnerships, and communicate product updates. Develop relationships with TurboTax US team members for cross-country collaboration.
4. Grit and Determination: Demonstrate resilience to overcome challenges and achieve marketing objectives. Monitor KPIs, optimize performance, and leverage data to maximize ROI.

Minimum Qualifications

• 5+ years of experience in product marketing, preferably in a SaaS-based fintech company
• Experience identifying new segments and conducting research to gain customer insights
• Proven success in creating marketing strategies that drive business growth
• Strong analytical skills, with experience in data analysis and insights (Tableau experience is a bonus)
• Exceptional communication and presentation skills, with strong attention to detail
• Ability to craft concise documents such as business cases
• Curiosity, critical thinking, and problem-solving skills
• Innovative mindset and passion for exploring new ideas
• Bachelor's degree in marketing, business administration, or a related field; an advanced degree is a plus
• Bonus: Enjoyment of filing taxes!