Senior Marketing Manager

MiQ; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead their marketing efforts in Canada. This pivotal role involves developing marketing strategies, managing PR initiatives, and collaborating with internal teams to enhance brand visibility and drive revenue. The successful candidate will thrive in a dynamic environment, utilizing their B2B marketing expertise and leadership skills to foster innovation and growth. With a commitment to diversity and inclusion, this company offers a supportive workplace where you can make a significant impact on the business and your career.

Benefits

Competitive compensation

Medical, dental, and vision benefits

25 vacation days

Two extra paid days of Inclusion Leave

Six months paid parental leave

RRSP matching contribution plan

Wellness benefits

Flexible work environment

Two-week virtual orientation

Qualifications

• Experience in managing PR initiatives and media relations in Canada.
• Strong B2B marketing experience to make an immediate impact.

Responsibilities

• Ensure consistent brand messaging across global markets.
• Develop marketing messaging for the MiQ Canada product suite.
• Provide leadership and coaching to junior team members.

Skills

B2B Marketing

PR Initiatives Management

Media Relations

Digital Media Familiarity

Leadership Skills

Problem-Solving

Job description

Join to apply for the Senior Marketing Manager role at MiQ

1 week ago Be among the first 25 applicants

Join to apply for the Senior Marketing Manager role at MiQ

Reports to: Head of Commercial Enablement

Location: Toronto, Canada

THE OPPORTUNITY

MiQ is a programmatic media partner for marketers and agencies. We live and breathe our MiQ values in order to help businesses win and support our employees’ professional and personal development.

As a key member of the Marketing team, you will be joining a team that includes a marketing manager and designer to develop a roadmap of growth and accomplish amazing business outcomes. The industry is growing, our teams are growing, and we are massively excited for all the opportunities our success continues to provide for our people.

Responsibilities

This is a big job, with a lot going on, but the main responsibilities would include:

• Ensuring our brand and messaging is consistent across global markets, owned channels, and activities, driving brand familiarity, reach, awareness, and tangible revenue opportunities for the business in Canada
• Developing marketing messaging for the MiQ Canada product suite
• Planning and owning internal and external MiQ owned and sponsored events; working with the Commercial team to ensure invite/attendee lists align with business objectives
• Scoping new commercial relationships with media and vertical associations, staying updated on industry trends
• Collaborating with internal teams and client stakeholders to deliver thought leadership collateral such as reports, interviews, videos, etc., to support the business and facilitate buying and selling processes
• Drafting and submitting award proposals to enhance MiQ Canada's industry presence
• Drafting and distributing press releases, announcements, and editorial materials to Canadian trade publications
• Defining, tracking, and reporting on marketing ROI across channels and segments to guide future campaigns
• Providing leadership and coaching to junior team members, fostering their development
• Encouraging a culture of innovation within the team to improve client experience

What Will Make You Successful In This Role

• Experience managing and developing PR initiatives and leading media relations in Canada
• Experience in B2B marketing to understand the job quickly and make an impact
• Exposure to digital media or ad-tech space is beneficial; familiarity with programmatic advertising is preferred
• Ability to meet tight deadlines and prioritize workloads in a fast-paced environment
• Leadership skills, problem-solving, and a positive attitude in facing challenges
• A collaborative mindset and willingness to work with and support team members

WORKING AT MIQ

OUR COMMITMENT TO INCLUSION AND DIVERSITY

At MiQ, diversity and inclusion are core values. We strive to create a safe, welcoming environment for everyone, embracing different backgrounds, ideas, and perspectives. We seek passionate, determined individuals to join our team.

Our values include:

• Passion – We love and live what we do
• Determination – We always find a way to ‘figure it out’
• Unity – We hold each other accountable. We win and lose as a team.
• Agility – We anticipate the unexpected, embrace, and adapt to change
• Courage – We dare to think unconventionally

Benefits & Perks

• Competitive compensation, bonus, and profit sharing
• Day-one benefits including medical, dental, and vision
• 25 vacation days
• Two extra paid days of Inclusion Leave annually
• Six months paid parental leave
• RRSP matching contribution plan
• Wellness benefits including free access to Cyno
• Opportunities for growth
• Flexible work environment with remote and in-office options
• Two-week virtual orientation upon joining

Apply Today!

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services