SR MANAGER CONSUMER INSIGHTS

The Home Depot; Toronto; Hybrid; CAD 120,000 - 150,000; Full time

Benefits offered by this job

Semi-annual bonuses

Deferred Profit-Sharing Program

Benefits package

Employee stock purchase plan

Merit-based salary increases

Job summary

The Home Depot Canada is seeking a Senior Manager, Consumer Insights in Toronto to champion the customer and lead a centralized insights function. You will guide qualitative and quantitative research to inform strategy, customer experience, and growth opportunities, partnering across Marketing, Merchandising, eCommerce, and more.

You will build strong cross-functional relationships, lead a small team, and drive data-informed decisions while managing budgets and external agencies.

Qualifications

• 7+ years of progressive experience in consumer insights, market research, or related fields.
• Expertise in qualitative and quantitative research methodologies, analytics, and data synthesis.
• Retail industry experience is an asset.
• Experience leading and developing a team in insights/analytics.

Responsibilities

• Lead consumer insights strategy and research initiatives to generate actionable business insights.
• Partner with Marketing, Merchandising, eCommerce, Supply Chain, and Legal to inform decisions.
• Manage annual and monthly Consumer Insights budget and external partners.
• Coach and develop a high-performing Consumer Insights team.

Skills

Consumer insights

Market research

Data analysis

Customer analytics

Segmentation

Budget management

Communication

Stakeholder management

Presentation

Tableau

Education

Undergraduate degree, MBA or equivalent

Tools

Tableau

Job description

SR MANAGER CONSUMER INSIGHTS at The Home Depot in Toronto, ONM3C 4H9

Job Description

Pay Range: $120,000 - $150,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Position Overview

The Senior Manager, Consumer Insights is the champion of the customer and is responsible for delivering fact-based, actionable insights that inform strategic and tactical decision-making across The Home Depot Canada. This role leads a centralized insights function and a small team, leveraging qualitative and quantitative research methodologies to provide meaningful recommendations that influence business strategy, customer experience, marketing effectiveness, and growth opportunities. The incumbent partners closely with cross-functional leaders across Marketing, Merchandising, eCommerce, Supply Chain, Public Relations, and other business functions to develop a deep understanding of customers, competitors, and industry trends.

Key Responsibilities

Consumer Insights Strategy & Research

• Lead the development and execution of customer research initiatives that generate actionable business insights.
• Leverage qualitative and quantitative methodologies to support customer segmentation, acquisition, loyalty, satisfaction, and category insights.
• Design, conduct, and oversee first-party research projects, including questionnaires, moderation, analysis, and reporting.
• Support innovation and strategic decision-making through concept testing, new product evaluations, and customer-focused research.
• Develop insights that influence long-term growth strategies and business priorities.

Business Partnership & Stakeholder Management

• Build strong partnerships across Marketing, Merchandising, eCommerce, Supply Chain, Public Relations, Legal, Learning, and other business functions.
• Provide thought leadership and customer-focused perspectives to support key business decisions.
• Communicate customer, market, and competitive insights to leaders and stakeholders across the organization.
• Partner with leaders to drive data-informed and customer-centered decision-making.
• Collaborate with U.S. counterparts to share knowledge, leverage resources, and align best practices.
• Lead, coach, and develop a high-performing Consumer Insights team.
• Foster a culture of collaboration, continuous learning, and professional growth.
• Contribute positively to the broader Marketing team through leadership, mentoring, and cross-functional collaboration.
• Manage the annual and monthly Consumer Insights budget, ensuring effective allocation of resources and investments.
• Select, onboard, manage, and evaluate external research agencies and vendor partners.
• Ensure the appropriate research methodologies, tools, and partners are utilized to deliver business value.
• Strategic Thinking
• Customer-Centric Mindset
• Business Acumen
• Relationship Building
• Influencing and Collaboration
• Critical Thinking
• Decision Making
• Communication and Storytelling

Skills

• Consumer and Market Research
• Quantitative and Qualitative Research Methodologies
• Customer Segmentation and Analytics
• Survey Design and Research Execution
• Data Analysis and Insight Development
• Strategic Planning
• Stakeholder Management
• Presentation and Communication Skills
• Budget Management
• Data Visualization and Reporting

Direct Manager/Direct Reports

• Reports to the Senior Director, Marketing & Insights
• Direct Reports: Analyst and Senior Analysts

Travel Requirements

• Occasional travel as required to support business initiatives and stakeholder engagement.

Physical Requirements

• Primarily office-based work requiring prolonged periods of computer use and participation in virtual and in-person meetings.

Working Conditions

• Office environment with frequent collaboration across cross-functional corporate teams.
• Relevant undergraduate degree, MBA, or equivalent post-secondary education.

Minimum Years of Work Experience

• 7+ years of progressive experience in consumer insights, market research, customer analytics, or related fields on either the client or supplier side.
• Expertise in qualitative and quantitative research methodologies, analytics, and data synthesis.
• Retail industry experience considered an asset.
• Experience leading, coaching, and developing a team in a research, insights, analytics, or related function.

Other Requirements/Assets

• Experience with advertising testing, brand health tracking, concept testing, customer satisfaction, and usage & attitudes studies.
• Ability to fuse multiple sources of insights into clear strategic advice for senior leadership audiences.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Experience using business intelligence and data visualization tools such as Tableau.
• Ability to communicate complex insights to diverse audiences, including senior leaders.
• Strong relationship management and influencing skills across all levels of the organization.
• Ability to manage multiple priorities and projects in a fast-paced environment.
• Entrepreneurial, proactive, and resourceful mindset.

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

Our Core Values

Our associates are encouraged to initiative creative and innovative ways to serve our customers and improve the business as well as spread best practices throughout the company.

Taking Care of Our People

The key to our success is treating people well. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.

Respect For All People

In order to remain successful, our associates must work in an environment of mutual respect, free of discrimination and harassment where each associate is regarded as part of The Home Depot Canada team.

Doing The Right Thing

We exercise good judgement by "doing the right thing" instead of just "doing things right." We strive to understand the impact of our decisions and we accept responsibility for our actions.

Building Strong Relationships

Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners.

Giving Back

An important part of the fabric of The Home Depot Canada is giving our time, talents, energy and resources to help strengthen the communities we live and work in.

Along with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.

Creating Shareholder Value

The investors who provide the capital necessary to allow our company to grow need and expect a return on their investment. We are committed to providing it.