Sr Channel Marketing Specialist- OPBG

ASUS; Markham; On-site; CAD 70,000 - 110,000; Full time

Job summary

ASUS is seeking a Senior Channel Marketing Specialist for the Open Platform Business Group in Canada. The role drives 360° channel marketing strategies across retail channels, coordinating with sales, product, and partners to grow market share and ROI.

The candidate will lead budgets, train staff, and optimize in-store marketing efforts while expanding B2C programs and joint promotions. Travel to retail locations may be required.

Qualifications

• Bachelor's Degree in a related field.
• 5-7 years of marketing experience in a fast-paced environment.
• Experience in PC DIY / gaming industry or agency experience.
• Proven experience in retail marketing.
• Willingness to travel to retail locations.
• Experience managing marketing budgets, MDF programs, and ROI reporting.

Responsibilities

• Develop and execute integrated 360° channel marketing strategies that align with ASUS brand objectives and drive consumer engagement, sales, and awareness.
• Manage and execute the cross-functional implementation of the channel marketing plan.
• Collaborate with creative team to develop visual merchandising displays, signage, and POS materials.
• Train and educate retail staff on new products, promotions, and marketing initiatives.
• Oversee in-store channel marketing execution and optimization, including merchandiser management and quality control.
• Liaise with ASUS team members and partners to ensure compliant assets with funding requirements.
• Review budget plans and adjust as priorities change.
• Monitor and evaluate performance of in-store campaigns and promotions.
• Manage MDF budgets and ROI tracking.

Skills

Brand marketing

360-degree marketing

Cross-functional collaboration

Retail merchandising

In-store display design

Online retail marketing

Budget management

Campaign ROI reporting

Project management

Team player

Travel readiness

Education

Bachelor's degree in a related field

Job description

Reporting to the Manager of Channel Marketing, the Senior Channel Marketing Specialist for the Open Platform Business Group drives impactful marketing programs to increase ASUS' market share in Canada. The Senior Channel Marketing Specialist will be responsible for developing and executing marketing strategies across multiple retail channels. The Channel Marketing Specialist will work closely with sales, product management, channel partners, marketing, and other cross-functional teams to drive brand awareness, revenue and increase market share for the company; drive, grow and expand B2C sales through programs, MDF activities, joint promotions, trainings/events, and other opportunities.

Responsibilities

The responsibilities and essential job functions include but are not limited to the following:

• Develop and execute integrated 360° channel marketing strategies that align with ASUS brand objectives and drive consumer engagement, sales, and awareness.
• Manage and execute the cross-functional implementation of the channel marketing plan
• Work closely with the creative team to develop compelling visual merchandising displays, signage, and POS materials that align with ASUS brand guidelines.
• Train and educate retail store staff on new products, promotions, and marketing initiatives.
• Oversee in-store channel marketing execution and optimization, including merchandiser management and quality control.
• Liaise with ASUS team members and various business partners to ensure ASUS creative assets are compliant with partner funding requirements.
• Conduct periodic reviews of the budget plan, adjusting and revisions as needed to align with changing business priorities and market conditions.
• Monitor and evaluate the performance of in-store marketing campaigns, promotions, and visual merchandising efforts.
• Manage MDF (Marketing Development Fund) budgets, ensuring effective fund utilization and ROI tracking.

QUALIFICATIONS

Required Skills & Abilities

• Strong understanding of brand marketing strategy and 360-degree marketing execution.
• Collaborative team player with the ability to build effective business partnerships across internal and external stakeholders.
• Knowledge of retail merchandising, in-store display design, and online retail marketing integration.
• Understanding of retail channels, the technology ecosystem, and working knowledge of the fundamentals of technology preferred
• Excellent organizational and project management skills; ability to handle multiple priorities under tight deadlines.
• Positive, proactive, and results-oriented attitude with a passion for innovation and learning.

Required Experience

• Bachelor's Degree in a related field
• 5-7 years of marketing experience working in a fast-paced marketing environment, preferably in the PC DIY / gaming industry or agency experience.
• Proven experience in retail marketing, preferably in a similar in-store channel marketing role.
• Flexibility to travel to retail locations as needed.
• Experience in consumer electronics or PC industry is a plus
• Ability to work independently and set priorities while being a team player
• Experience managing marketing budgets, MDF programs, and campaign ROI reporting

Note; Please include case studies or examples of campaigns/projects that best demonstrate your experience along with your application.