Channel Marketing Lead — Retail Growth & MDF Programs

ASUS; Markham; On-site; CAD 70,000 - 110,000; Full time

Job summary

ASUS is seeking a Senior Channel Marketing Specialist for the Open Platform Business Group in Canada. The role drives 360° channel marketing strategies across retail channels, coordinating with sales, product, and partners to grow market share and ROI.

The candidate will lead budgets, train staff, and optimize in-store marketing efforts while expanding B2C programs and joint promotions. Travel to retail locations may be required.

Qualifications

• Bachelor's Degree in a related field.
• 5-7 years of marketing experience in a fast-paced environment.
• Experience in PC DIY / gaming industry or agency experience.
• Proven experience in retail marketing.
• Willingness to travel to retail locations.
• Experience managing marketing budgets, MDF programs, and ROI reporting.

Responsibilities

• Develop and execute integrated 360° channel marketing strategies that align with ASUS brand objectives and drive consumer engagement, sales, and awareness.
• Manage and execute the cross-functional implementation of the channel marketing plan.
• Collaborate with creative team to develop visual merchandising displays, signage, and POS materials.
• Train and educate retail staff on new products, promotions, and marketing initiatives.
• Oversee in-store channel marketing execution and optimization, including merchandiser management and quality control.
• Liaise with ASUS team members and partners to ensure compliant assets with funding requirements.
• Review budget plans and adjust as priorities change.
• Monitor and evaluate performance of in-store campaigns and promotions.
• Manage MDF budgets and ROI tracking.

Skills

Brand marketing

360-degree marketing

Cross-functional collaboration

Retail merchandising

In-store display design

Online retail marketing

Budget management

Campaign ROI reporting

Project management

Team player

Travel readiness

Education

Bachelor's degree in a related field

Job description

ASUS is seeking a Senior Channel Marketing Specialist for the Open Platform Business Group in Canada. The role drives 360° channel marketing strategies across retail channels, coordinating with sales, product, and partners to grow market share and ROI.

The candidate will lead budgets, train staff, and optimize in-store marketing efforts while expanding B2C programs and joint promotions. Travel to retail locations may be required.