Channel Development Program (CDP) Marketing Specialist

Confidential; Canada; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Confidential is looking for a Marketing Specialist for their Channel Development Program. This role involves planning and executing AI-enabled multi-channel marketing campaigns to enhance conversion rates and revenue for top brands in the outdoor retail sector. Candidates should have 2-5 years of experience in digital or ecommerce marketing, and skills in using automation and analytics tools. Join us to help inspire more people to explore and enjoy the outdoors.

Qualifications

• Experience in managing cross-channel campaigns (email, SMS, paid, social).
• Comfortable managing data and creative templates.
• Strong analytical skills with experience in building reports.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Collaborate with vendors and internal teams for campaigns.
• Leverage AI for campaign strategy and execution.

Skills

Digital marketing

Cross-channel campaign management

AI and automation tools

Data management

Project management

Education

2-5 years in digital, brand, or ecommerce marketing

Tools

Automation and analytics tools

AI content-generation systems

Job description

The Channel Development Program (CDP) Marketing Specialist will be responsible for managing all aspects of the company’s CDP program, including planning and executing campaigns in collaboration with channel owners, vendor partners and merchant team to maximize impact and return on investment. This individual will leverage AI in all aspects of campaign strategy and execution to maximize quality, efficiency and impact.

We are an outdoor retail company focused on inspiring people to spend more time outside. Through our e-commerce platforms, we provide customers with quality gear, helpful guidance, and a seamless shopping experience designed to support their adventures. We are dedicated to making it easier for individuals and communities to explore, enjoy, and connect with the outdoors.

This position will report into the Director of Retention.

What you get to do:

• Build multi-channel marketing calendars and campaigns to support top 50 brands, working with channel leads, buyers and vendor partners, with robust support for the 10 brands
• Build standard operating procedure (SOP) to deliver multi-channel marketing campaigns to support top 100 product launches, working with channel leads, buyers and vendor partners
• Build AI-enabled targeted branded email campaigns to maximize conversion rate and revenue for across the entire catalogue (full brand coverage)
• Build AI-enabled targeted branded automated SMS campaigns to maximize conversion rate and revenue across the entire catalogue (full brand coverage)
• Build AI-enabled brand pages to maximize conversion rate and revenue across the entire catalogue (full brand coverage)
• Build a vendor image repository to use for these campaigns and make available to other teams in the business
• Build AI-enabled automated Brand Scorecards to summarize placements, reach and impact for every brand
• Continuously test and optimize SOPs to maximize success metrics and improve efficiency

What you bring:

• 2-5 years in digital, brand, or ecommerce marketing—ideally in multi-brand retail.
• Proven success managing cross-channel campaigns (email, SMS, paid, on-site, social) with vendor and merchandising teams.
• Experience using AI or automation tools to enhance performance and efficiency.
• Skilled in developing SOPs and coordinating with internal partners on seasonal marketing and brand goals.
• Proficient in automation and analytics tools
• Knowledge of AI content-generation and asset management systems
• Strong grasp of A/B testing, personalization, and campaign measurement.
• Comfortable managing data, tagging, and creative templates for automated deployment.
• Analytical thinker; experienced in building dashboards, scorecards, and brand performance reports.
• Able to plan and prioritize multi-channel calendars around top brands and launches.
• Organized, detail-oriented, and strong communicator across teams and vendors.
• Curious, tech-savvy, and passionate about outdoor brands and innovation.