Senior Programmatic Operations Specialist

Cella; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Cella is seeking a detail-oriented Senior Specialist, Digital Operations to join its media team in Toronto. You will manage end-to-end digital media channels, focusing on programmatic trafficking and CM360 operations.

You will drive automation of workflows, collaborate with trading and finance teams, and push for cross-channel reporting improvements.

Qualifications

• 3–4 years of experience in digital media operations or campaign trafficking.
• Deep understanding of the programmatic ecosystem, Ad Servers and DSPs; CM360 proficiency.
• Experience managing day-to-day campaign trafficking, creative intake, tagging, and tracking setups.
• Automation mindset and continuous-improvement of workflows.
• Strong attention to detail, organization, problem-solving, proactive work style.
• Excellent written and verbal communication; able to collaborate across teams.
• Post-secondary degree or diploma in a related field.

Responsibilities

• Manage day-to-day campaign trafficking across programmatic setups and DSPs, focusing on CM360.
• Oversee creative asset intake, tagging, and tracking configurations for campaign success.
• Collect, organize, and monitor performance and third-party measurement data to optimize delivery.
• Reconcile monthly programmatic invoices with internal finance teams.
• Support automation projects and maintain streamlined digital operations workflows.
• Collaborate with trading and media teams on platform configurations and ad server issues.
• Educate stakeholders on operational tools and best practices for advanced activations and reporting.

Skills

CM360 proficiency

Programmatic ecosystem knowledge

Automation mindset

Campaign trafficking

Data-driven decision making

Education

Post-secondary degree/diploma in related field

Tools

Campaign Manager 360 (CM360)

Job description

We are seeking a detail-oriented and innovative Senior Specialist, Digital Operations to join our client's media team. In this role, you will be key in managing end-to-end digital media channels, driving campaign trafficking excellence, and championing creative and analytical automation. The ideal candidate possesses an automation mindset, a strong understanding of programmatic ecosystems, and a passion for optimizing operational workflows.

This is a 12-month contract position requiring talent to work onsite 5 days a week at our client's office in Toronto.

Description

As a Senior Specialist, Digital Operations, you will lead the technical execution and operational workflows across programmatic digital media channels. Working closely with internal teams, finance partners, and trading desks, your day-to-day focus will center on campaign trafficking, creative intake, and platform operations within Campaign Manager 360 (CM360). Beyond daily execution, you will play a pivotal role in driving operational efficiency - identifying opportunities to automate processes, test new workflow programs, and elevate cross-channel reporting.

Responsibilities

• Manage all day-to-day campaign trafficking across Programmatic campaign setups and DSPs, with a primary focus on CM360.
• Oversee the intake of new creative assets, ensuring best practices are met, tags are correctly implemented, and tracking is configured for campaign success.
• Collect, organize, and monitor campaign performance and third-party measurement data to provide actionable insights on delivery and inventory challenges.
• Reconcile monthly programmatic invoices in close coordination with internal finance teams.
• Support and lead automation projects, test new workflow programs, and maintain streamlined digital operations workflows across teams.
• Collaborate directly with trading and media teams to support platform configurations, ad server troubleshooting, and billing reconciliation.
• Educate cross-functional stakeholders on operational tools and best practices to enable advanced programmatic activations and reporting.

Requirements

Must-Have Skills & Qualifications:

• 3-4 years of relevant work experience in digital media operations, ad operations, or campaign trafficking.
• Deep understanding of the Programmatic Ecosystem, specifically Ad Servers and Demand-Side Platforms (DSPs), with hands-on proficiency in Campaign Manager 360 (CM360).
• Proven experience managing day-to-day campaign trafficking, creative intake, tagging, and tracking setups.
• Automation mindset with a continuous-improvement approach to workflows and data collection.
• Exceptional attention to detail, organization, problem-solving skills, and a proactive, action-oriented work ethic.
• Excellent written and verbal communication skills with the ability to collaborate effectively across cross-functional teams.
• Post-secondary degree/diploma in a related area of study or equivalent practical experience.

Nice-to-Have Skills & Qualifications:

• Experience with media buying and ad trafficking within a retail environment.
• Relevant industry certifications across major media or ad tech platforms.

Note: This posting is for existing and upcoming vacancies.