Senior Specialist, Paid Media

IFG International Financial Group Ltd; Canada; On-site; CAD 70,000 - 90,000; Full time

Job summary

A large enterprise financial organization is seeking a Senior Specialist in Paid Media for a 12-month contract role. Located in downtown Toronto, this hybrid position will manage digital paid media campaigns across various business sectors. The successful candidate will lead campaign setup, monitor KPIs, and collaborate with internal and external teams to drive performance and achieve business goals. A strong background in programmatic campaign management and stakeholder engagement is essential for this role.

Qualifications

• 3+ years of experience in paid media with a strong focus on programmatic management.
• 3+ years of experience in defining and monitoring KPIs.
• Experience managing stakeholders across internal teams and agency partners.

Responsibilities

• Lead campaign setup and optimization for programmatic channels.
• Define and monitor media KPIs and performance metrics.
• Analyze campaign performance and deliver strategic insights.
• Coordinate with marketing teams to ensure holistic media strategies.

Skills

Paid media experience

Programmatic campaign management

Stakeholder management

Analytical mindset

Tools

DV360

Amazon DSP

Yahoo DSP

CM360

Job description

Our client, a large enterprise financial organization, is seeking a Senior Specialist, Paid Media for a 12 months Contract opportunity within their Digital Paid Media team. This is a hybrid role based in downtown Toronto, supporting the execution, optimization, and measurement of digital paid media campaigns across multiple lines of business. The role will act as the account owner and primary point of contact for platform execution activities, driving performance against defined KPIs and business objectives.

Responsibilities

• Lead campaign setup, launch, and optimization activities across programmatic channels (primarily DV360)
• Define, monitor, and optimize media KPIs, pacing, and performance metrics
• Manage reporting, analyze campaign performance, and provide actionable strategic insights
• Serve as primary contact for execution-based platform activity and troubleshooting
• Partner with internal marketing teams and external agencies to deliver holistic media strategies
• Drive continuous improvement through data analysis, testing, and optimization initiatives
• Ensure campaigns align with business goals, regulatory standards, and client experience expectations.

Must-Have Requirements

• 3+ years of paid media experience, with strong expertise in Programmatic campaign management
• 3+ years defining, monitoring, and analyzing KPIs with clear performance reporting
• 3+ years of stakeholder management experience across internal teams and agency partners
• Working knowledge or certification in at least two platforms (DV360 preferred, Amazon DSP, Yahoo DSP, CM360)
• Strong analytical mindset with digital savviness and adaptability to evolving tools and trends

Nice-to-Have

• Experience within financial services or wealth management
• Familiarity with social and search advertising platforms
• Innovative and strategic thinking with ability to identify competitive trends
• Experience collaborating across multiple digital channels or mentoring junior team members.

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to [e-mail]. For other opportunities, please visit www.ifg-global.com today.