Social Media & Creator Lead

Dose Juice; Toronto; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

50% off all DOSE products, plus free 1

Employer-matched RRSP.

Free virtual healthcare services.

Employee Assistance Program (EAP).

Paid personal days.

Paid vacation starting in your first M

Plenty of opportunities to learn and G

Job summary

DOSE is seeking a Social Media & Creator Lead to build and own our social and creator strategy with a focus on Ontario and growing US presence. You’ll translate direction into content for Instagram and TikTok, collaborating with Brand to bring concepts to life and drive real awareness.

You’ll be hands-on with filming, editing and partnerships, turning trends into scroll-stopping ideas. If you live internet culture and love fast campaigns, this is your chance to shape DOSE’s voice.

Qualifications

• 5 years of experience in social media, content creation, creator/influencer marketing or similar.
• Track record of growing social accounts and tying performance to business results.
• Deep fluency in Instagram and TikTok; platform behaviours, formats, trends.
• Hands-on experience creating and executing short-form, social-first content.
• Experience managing creator/influencer partnerships from sourcing through reporting.
• Strong understanding of the Ontario social landscape and audience.
• US market or multi-market social experience is an asset.
• Comfortable moving fast with strong organizational skills across multiple content streams and deadlines.
• Willing to travel to Montreal roughly once a month, plus travel for events, sampling activations and other brand initiatives, mainly in the GTA.

Responsibilities

• Social strategy: Own DOSE's day-to-day organic strategy across Instagram and TikTok, with Brand.
• Content calendar: Build and maintain content calendars aligned to brand, campaign and business priorities.
• Content creation: Lead ideation of social-first content and get hands-on — filming, editing, directing and coordinating production.
• Creator strategy: Develop DOSE's creator and influencer strategy, sourcing partnerships subject to Brand approval.
• Creator management: Manage creator partnerships end to end — outreach, briefing, approvals and delivery.
• Trends & culture: Stay plugged into TikTok, Instagram and internet culture, and turn trends into content fast.
• Market: Build deep knowledge of Ontario audiences, creators and culture — primary focus. Contribute to DOSE's social presence in the US as priorities evolve.
• Performance: Monitor social performance, flag content worth amplifying through paid media with the Manager, Content & Communications, and act on what you learn.

Skills

Social strategy

Content calendar

Content creation

Creator strategy

Creator management

Trends & culture

Ontario market knowledge

US market experience

Job description

Back in 2013, we started pressing juice because we wanted something better: real ingredients, no junk, no weird stuff. Just honest, functional products made with care.

What started as cold-pressed juices eventually became something much more focused: powerful wellness shots made with real ingredients and a bold ginger kick. Today, DOSE is known for making some of the most potent ginger shots in Canada, crafted with fresh organic ingredients and hand-harvested Peruvian ginger — no fillers, powders, or shortcuts.

Our Core Values

• Feminism
• Data-driven
• Teamwork
• Pursuit of Excellence

We have built strong expertise, a distinctive brand, and a growing North American business — but we are just getting started. Our goal is to bring DOSE to even more consumers, grow the wellness shot category, and continue building one of North America’s most exciting, better-for-you brands.

We cannot do it alone, so we need you.

Make DOSE impossible to scroll past.

DOSE is looking for a Social Media & Creator Lead to build our social and creator strategy from close to the ground up. If you already know which sound is about to blow up before it hits your For You Page, keep reading.

Reporting to the Manager, Content & Communications, you'll run the day-to-day of DOSE's social and creator strategy, working closely with Brand to translate our broader brand direction into content and partnerships that actually work on platform — with a strong focus on Instagram and TikTok.

This is a build role, not a caretaker one, with a primary focus on Ontario and a growing hand in the US as that market develops. Your mission: turn trends, insights and ideas into social-first content and creator partnerships that build real awareness and cultural relevance.

You'll work hand in hand with our Social Media Specialist on day-to-day publishing and with the Brand Image & Design Lead and creative team to bring concepts to life.

We're looking for someone who's genuinely plugged into internet culture, who can turn a brief or a trend into a scroll-stopping idea, and who takes it personally when a post underperforms — not because of the numbers, but because they know it could've been better.

If you've got a folder of TikTok inspo you can't stop adding to, we want to see it.

What You’ll Own

• Social strategy: Own DOSE's day-to-day organic strategy across Instagram and TikTok, with Brand.
• Content calendar: Build and maintain content calendars aligned to brand, campaign and business priorities.
• Content creation: Lead ideation of social-first content and get hands-on — filming, editing, directing and coordinating production.
• Creator strategy: Develop DOSE's creator and influencer strategy, sourcing partnerships subject to Brand approval.
• Creator management: Manage creator partnerships end to end — outreach, briefing, approvals and delivery.
• Trends & culture: Stay plugged into TikTok, Instagram and internet culture, and turn trends into content fast.
• Market: Build deep knowledge of Ontario audiences, creators and culture — the role's primary focus. Contribute to DOSE's social presence in the US as priorities evolve.
• Performance: Monitor social performance, flag content worth amplifying through paid media with the Manager, Content & Communications, and act on what you learn.

What You Bring

• 5 years of experience in social media, content creation, creator/influencer marketing or similar.
• A track record of growing social accounts and tying performance to real business results.
• Deep fluency in Instagram and TikTok — platform behaviours, formats, trends and what performs.
• Hands-on experience creating and executing short-form, social-first content.
• Experience managing creator and influencer partnerships from sourcing through reporting.
• Strong understanding of the Ontario social landscape and audience.
• US market or multi-market social experience is an asset.
• Comfortable moving fast, with strong organizational skills across multiple content streams, creators and deadlines.
• Willing to travel to Montreal roughly once a month, plus travel for events, sampling activations and other brand initiatives, mainly in the GTA.

Who You Are

• Culturally plugged in. You know what's trending before your group chat does.
• Creatively instinctive. You can turn a brief, an insight or a random trend into a scroll-stopping idea.
• A natural collaborator. You move easily between Brand, creators and the wider team without losing your own point of view.
• Hands-on. You're as comfortable filming and editing as you are planning a calendar.
• Relationship-minded. You build creator partnerships that last past a single campaign.
• Unbothered by ambiguity. Platforms change constantly and you'd rather adapt than wait for a playbook.

Where You’ll Work

This is a hybrid role based in the Greater Toronto Area, with regular travel to Montreal — roughly once a month — plus travel for events and activations, mainly in the GTA.

Why DOSE?

DOSE has built a real following and a distinctive voice, but our social and creator strategy is still young — especially in Ontario, where this role gets to set the tone from close to scratch.

You’ll work closely with Brand and our Social Media Specialist, with real ownership over how DOSE shows up on TikTok and Instagram, and a growing runway into the US as that market takes shape.

And yes, there are perks:

• 50% off all DOSE products, plus free product every month.
• Employer-matched RRSP.
• Free virtual healthcare services.
• Employee Assistance Program (EAP).
• Paid personal days.
• Paid vacation starting in your first year.
• Plenty of opportunities to learn and grow.
• A great team building something ambitious together.