Social Media Manager

OLIVER | The Brandtech Group; Toronto; Hybrid; CAD 102,235 - 114,263; Full time

Job summary

OLIVER, part of The Brandtech Group, is seeking a Social Media Manager to own day-to-day social for multiple consumer brands in a hybrid Toronto setting. You’ll develop strategies, playbooks, and content across platforms, manage communities, and collaborate with creative, strategy, insights, and production teams to drive engagement.

You’ll analyze performance, report KPIs, and work with influencers to expand reach while aligning with campaign plans and cultural moments.

Qualifications

• Proven track record managing social media accounts end-to-end.
• Experience with multicultural audiences, haircare or food brands is a plus.
• Strong content creation and copywriting skills across formats.
• Platform fluency and curiosity about emerging trends.

Responsibilities

• Develop and maintain social playbooks, defining strategy across content, channel, and creative approach for each brand.
• Plan, create, and publish timely, platform-optimised content — including short-form video, recipe and food-culture posts, UGC curation, and copywriting.
• Manage and grow communities across Instagram, TikTok, Facebook, Pinterest, YouTube, Snapchat, and emerging platforms, fostering authentic engagement
• Monitor platforms for customer service opportunities, respond to conversations on behalf of clients, and elevate where needed
• Conduct social listening across key platforms to identify content opportunities, cultural moments, and emerging trends
• Track and analyse performance against KPIs, delivering monthly reporting with clear recommendations
• Collaborate with food influencers, creators, and community members to amplify reach and drive authentic engagement
• Work with media agency partners to traffic content and assets for paid social campaigns
• Develop and maintain content calendars that balance always-on activity with campaign bursts and reactive moments
• Partner with cross-functional teams — including creative, strategy, insights, and production — to identify new social opportunities and support growth objectives

Skills

Community management

Social strategy

Content creation

Copywriting

AI tools

Multicultural audience experience

MS Office

Tools

Hootsuite

Sprout Social

Brandwatch

Gen AI tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role

Social Media Manager

Location

Hybrid – Toronto, Canada

About the role

As Social Media Manager, you’ll own the day‑to‑day social presence of multiple consumer brands — ensuring content is platform‑right, audience‑relevant, and creatively sharp. You’ll develop strategies and playbooks, manage communities, analyse performance, and bring fresh thinking to how brands show up in culture.

You’ll work closely with creative, strategy, insights, and production teams — and alongside media agency partners — to deliver integrated social programmes that grow reach, build engagement, and inform broader campaign planning.

What you will be doing

• Develop and maintain social playbooks, defining strategy across content, channel, and creative approach for each brand
• Plan, create, and publish timely, platform‑optimised content — including short‑form video, recipe and food‑culture posts, UGC curation, and copywriting — tailored to each brand’s voice and audience
• Manage and grow communities across Instagram, TikTok, Facebook, Pinterest, YouTube, Snapchat, and emerging platforms, fostering authentic engagement and surfacing consumer insights
• Monitor platforms for customer service opportunities, respond to conversations on behalf of clients, and elevate where needed
• Conduct social listening across key platforms to identify content opportunities, cultural moments, and emerging trends
• Track and analyse performance against KPIs, delivering monthly reporting with clear recommendations
• Collaborate with food influencers, creators, and community members to amplify reach and drive authentic engagement
• Work with media agency partners to traffic content and assets for paid social campaigns
• Develop and maintain content calendars that balance always‑on activity with campaign bursts and reactive moments
• Partner with cross‑functional teams — including creative, strategy, insights, and production — to identify new social opportunities and support growth objectives

What you need to be great in this role

• Proven track record managing social media accounts and communities end‑to‑end, ideally in an agency environment
• Experience working with multicultural audiences, natural or textured haircare brands, food brands, or similar consumer categories is a strong advantage
• Strong content creation and copywriting skills across formats — able to adapt brand voice across platforms and write with impact whether in 280 characters or 60 seconds
• Platform fluency across Instagram, TikTok, Facebook, Pinterest, YouTube, and Snapchat — and genuine curiosity about what’s emerging
• Experience with social analytics and listening tools such as Hootsuite, Sprout Social, Brandwatch, or equivalent
• Ability to manage multiple brands, projects, and timelines simultaneously without compromising quality
• Proficiency in MS Office (Excel, Word, PowerPoint)
• Proficiency with Gen AI tools relevant to social media — including content ideation, copy drafting, and image generation — to enhance output quality and efficiency
• Experience building personal AI workflows that improve efficiency without sacrificing brand judgment
• Agentic approach to content planning and problem‑solving: able to break complex briefs into clear, actionable steps
• Ability to critically evaluate AI outputs and apply human creativity and brand sensibility

Salary Range: $72,250 USD - $80,750 USD

Our values shape everything we do

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what’s possible
• Be Inspirational to do groundbreaking work
• Be Always learning and listening to understand
• Be Results‑focused to exceed expectations
• Be Actively pro‑inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.