Manager, Creator & Content Partnerships

Saje Natural Wellness; Toronto; Hybrid; CAD 80,000 - 95,000; Full time

Benefits offered by this job

Annual bonus

Hybrid work

Flexible hours

Wellness days

Health benefits

Paid sick days

Product discount

Onboarding program

Employee Assistance Program

Job summary

Saje Natural Wellness is seeking a Manager, Creator & Content Partnerships to build and nurture a network of creators, influencers, experts, and advocates in Canada. You’ll work with Brand, Growth, Social and Digital teams to craft content partnerships that drive advocacy and earned reach.

The role emphasizes non-traditional, social-forward thinking, measurable results, and cross-functional collaboration with a strong emphasis on community engagement and authentic content creation.

Qualifications

• 3+ years of experience in creator partnerships, influencer marketing, or related fields.
• Existing relationships with agencies and creators across Canada preferred.
• Proven ability to drive brand awareness, engagement, ROI.
• Strong analytical mindset for measuring performance.
• Excellent relationship-building and communication skills.

Responsibilities

• Develop and lead Saje's creator, partnership and advocacy strategy across influencers, experts, KOLs, affiliates, employee advocates, and community members.
• Recruit and grow a network of authentic brand partners who create engaging content and drive awareness.
• Create evergreen and campaign seeding kits to get products into creators' hands.
• Collaborate with Growth to scale content through paid amplification and performance marketing.
• Work with Brand and Creative to develop casting strategies with authentic creators and ambassadors.
• Launch, manage, and optimize affiliate program to drive revenue.
• Maintain ongoing relationships with agency partners and creators.
• Partner with Brand, Growth, Social, Digital and Creative teams for high-performing content.
• Identify new opportunities through trends and community listening.
• Track and report program performance and ROI.

Skills

Creator partnerships

Influencer marketing

Community marketing

Strategic thinking

Project management

Negotiation

Job description

Overview:

At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.

At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

The impact you'll make:

We’re looking for a passionate, strategic, and creative Manager, Creator & Content Partnerships to bring our wellness brand to life through partners, voices, and ideas that add expertise and credibility to our mission. Reporting to the Senior Director, Consumer Engagement, this role will build and nurture a network of creators, influencers, experts, key opinion leaders (KOLs), community members, and employees who authentically bring the Saje story to life. Working closely with the Brand, Growth, Social, and Digital teams, you will develop content partnerships that increase advocacy, generate social-first content, and strengthen Saje’s connection with consumers.

Saje is a brand built on the power of community for over 30 years; this role doesn’t fit inside the traditional influencer box. In fact, we’re looking for non-traditional social-forward thinkers who understand how real voices and unique creator content can move the brand and business forward in unignorable ways that drive engagement across social platforms.

The ideal candidate eats, sleeps and breaths social. You understand the cultural zeitgeist and have a proven track record for tapping into that to drive brand growth. You know what’s on the horizon and have a vision to use that knowledge and talent to nurture and create an army of brand advocates – even with limited budgets to harness true earned and organic reach. Deep experience working with creators, consumers and employees and understands the metrics that matter when evaluating engagement versus reach is key. You have a proven track record of harnessing the power of brand evangelists—including community members and employees—to deliver measurable results.

You are not just up on trends but think laterally to see how they can be harnessed to drive meaningful conversations that change the hearts and minds of prospective customers looking to empower their wellness. Copying isn’t for you, but rather co-opting.

Part of a nimble, agile and hardworking team of talented social thinkers, makers and doers, your efforts will be focused in the critically important Canadian business. You will collaborate with cross-functional teams, including Creative & Growth to bring evergreen and campaign work to life through this very important channel.

What you'll do:

• Develop and lead Saje's creator, partnership and advocacy strategy across influencers, experts, KOLs, affiliates, employee advocates, and community members to drive the Canadian business forward.
• Recruit, nurture, and grow a network of authentic brand partners who create engaging content and drive brand awareness, advocacy, and consumer demand.
• Create and execute evergreen & campaign specific seeding kits to get our product in the hands of creators and community members.
• Partner closely with the members of the Growth team to strategize and scale creator content through paid amplification, whitelisting, and performance marketing initiatives.
• Collaborate with Brand and Creative teams to develop casting strategies that connect campaigns with authentic creators, experts, advocates, employees, and community storytellers.
• Launch, manage, and optimize Saje's affiliate program to drive content creation, traffic, conversion, and revenue.
• Own ongoing relationships with agency partners and creators to foster brand affinity, advocacy, and long-term loyalty.
• Partner cross-functionally with Brand, Growth, Social, Digital and Creative teams to develop high-performing content across channels.
• Identify new partnership, content, and advocacy opportunities through trends, insights, and community listening.
• Track and report program performance across engagement, earned media value (EMV), affiliate revenue, traffic, conversion, content production and ROI.

We'd love to hear from you if you have:

• 3+ years of experience in creator partnerships, influencer marketing, creator marketing, advocacy, social media, community marketing, or a related field in a B2C or agency environment.
• Existing relationships with agencies and creators across Canada preferred
• Proven experience building and managing relationships with creators, influencers, experts, KOLs, ambassadors, affiliates, community members, employees, and brand partners.
• Strong understanding of social media, creator marketing, affiliate marketing, and emerging consumer and digital trends.
• Proven ability to develop strategies that drive brand awareness, engagement, advocacy, customer acquisition, ROI, and business results.
• Excellent relationship building, communication, negotiation, and project management skills.
• Strong analytical mindset with experience measuring and reporting on performance.
• Ability to work cross-functionally and translate business objectives into actionable strategies.
• Experience in wellness, beauty, lifestyle, apparel, or other consumer retail brands is preferred.

Why Saje?

The compensation range on average for this position is from $80,000 - $95,000 annually. Base pay is dependent on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.

In addition to your base, we offer:

• Annual bonus program
• A hybrid way of working
• Flexible work hours based on business needs
• Wellness days to ensure you're taking care of your mental and physical health
• Health benefits - comprehensive health, vision and dental packages
• Paid sick days
• Generous product discount
• Full onboarding plan and onboarding buddy to help you settle in
• Employee Assistance Program - 24/7 support, resources, and information available to you and your family
• GRSP programs
• Paid time off to ensure you're resting & recharging
• Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Saje provides equal employment opportunity to all employees and applicants, and we believe the best teams are made up of diverse perspectives and people. We offer reasonable accommodations to candidates with disabilities throughout the recruitment process and will work with you to ensure you are supported while working at Saje.