Brand & Social Manager

Natura Market; Mississauga; On-site; CAD 70,000 - 95,000; Full time

Job summary

Natura Market is seeking a Brand & Social Media Manager to shape how our Canadian ecommerce brand speaks, looks, and grows across channels.

You’ll own brand strategy, content creation, influencer partnerships, and community management, partnering with Growth, Creative, and Leadership to build a brand Canadians love to follow and shop from. This role blends creative storytelling with data-driven decisions to drive engagement, traffic, and revenue.

Qualifications

• 3–5+ years of experience in brand marketing, social media, or influencer marketing, ideally within a DTC, food, wellness, or lifestyle brand
• Strong understanding of Instagram and TikTok growth dynamics across platforms
• Experience managing influencer partnerships end-to-end and developing creator ecosystems

Responsibilities

• Define and evolve Natura Market’s brand identity, positioning, voice across touchpoints
• Own organic social presence across platforms and drive engagement
• Build and manage influencer/creator partnerships from sourcing to performance tracking
• Develop compelling short-form video and social-first content with a performance mindset
• Turn customer conversations into insights for content and campaigns

Skills

Brand marketing

Social media

Influencer marketing

Content creation

Copywriting

Growth marketing

Tools

CapCut

Premiere Pro

Job description

Natura Market is one of Canada’s leading online destinations for better-for-you food, wellness, and lifestyle products. We’re a fast-growing eCommerce marketplace built around discovery—bringing Canadians the most exciting, innovative, and hard-to-find products from Canada and around the world.

We’re constantly discovering what’s next in food and wellness, and we want our brand and social presence to feel just as fresh, relevant, and ahead of the curve.

About the Role

We’re looking for a Brand & Social Media Manager who sits at the intersection of brand, content, community, culture, and growth.

This is not a traditional social media role focused on simply filling a content calendar. You’ll help shape how Natura Market shows up as a brand—from our voice and visual identity to the content, creators, campaigns, and cultural moments that bring Natura to life.

You’ll be a core member of the Marketing Team, working closely with Growth, Creative, eCommerce, and Marketing Leadership to build a brand people don’t just shop from, but actively want to follow, engage with, and talk about.

This role is ideal for someone who understands both sides of modern brand building: creating a distinctive brand while using content and social to drive measurable growth.

What You’ll Be Responsible For

• Brand Strategy & Management
• Help define and evolve Natura Market’s brand identity, positioning, personality, and voice across customer touchpoints.
• Ensure consistency in how the brand looks, sounds, and communicates across social, campaigns, website, email, partnerships, and other marketing channels.
• Translate broader marketing priorities, launches, promotions, and cultural moments into compelling brand campaigns and stories.
• Act as a brand guardian while continuously identifying opportunities to make Natura feel more relevant, recognizable, and culturally connected.

Own Natura Market’s organic social presence across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.

Develop and execute a social strategy designed to drive engagement, audience growth, brand awareness, traffic, and conversion.

Own the social content calendar and align it with marketing campaigns, product launches, promotions, seasonal moments, trends, and business priorities.

Stay deeply connected to social culture, platform trends, food and wellness conversations, and emerging content formats—and identify opportunities for Natura to participate in them in a way that feels natural to the brand.

Content Creation & Creative Direction

Develop concepts for high-performing short-form video, social series, static content, stories, campaigns, and other brand storytelling.

Create content directly when appropriate and collaborate with our Creative Team, creators, influencers, and UGC partners for larger executions.

Write and develop strong hooks, concepts, briefs, scripts, captions, and creative direction.

Brief and guide creative production, ensuring content is on-brand, platform-native, trend-aware, and built with performance in mind.

Build repeatable content formats and franchises that can become recognizable parts of the Natura Market brand.

Influencer & Creator Partnerships

Own Natura Market’s influencer and creator strategy from end to end, including sourcing, outreach, negotiation, briefing, relationship management, and performance tracking.

Build and maintain relationships with creators who genuinely align with Natura Market and our customers.

Develop a scalable creator ecosystem across influencer partnerships, UGC, gifting, affiliate-style programs, whitelisting, and paid creator collaborations.

Identify high-performing creator content that can be repurposed across organic, paid social, email, website, and other marketing channels.

Community Management

Own Natura Market’s social community and help develop a recognizable, engaging brand personality.

Manage and oversee day-to-day engagement across comments, DMs, mentions, tags, and relevant conversations.

Find proactive opportunities for Natura to join conversations, interact with brands and creators, respond to trends, and increase organic visibility.

Turn customer feedback and social conversations into insights that can inform content, campaigns, merchandising, and the broader customer experience.

Performance & Optimization

Track and report on organic social, content, influencer, and brand performance against clearly defined KPIs.

Use performance data to understand which content, creators, formats, hooks, and themes are driving results—and continuously iterate.

Work closely with the Growth Team to identify high-performing organic and creator content that can be scaled through paid media.

Balance creativity and experimentation with a strong understanding of what actually drives engagement, traffic, customer acquisition, and revenue.

What We’re Looking For

• 3–5+ years of experience in brand marketing, social media, content, or influencer marketing, ideally within an eCommerce, DTC, food, wellness, beauty, or lifestyle brand
• Deep understanding of Instagram and TikTok and what drives attention, engagement, sharing, and growth on each platform
• Strong brand instincts with the ability to understand what makes a brand feel distinctive and culturally relevant
• Proven experience managing influencer and creator partnerships end-to-end
• Experience creating, producing, or directing high-performing short-form video and social-first content
• Strong copywriting skills and the ability to adapt brand voice across different platforms and formats
• Highly organized and able to manage multiple campaigns, creators, deliverables, and deadlines simultaneously
• Comfortable using performance data to make creative and strategic decisions
• Someone who is genuinely chronically online and naturally understands internet culture, trends, creators, and emerging platforms
• A strong creative eye and the ability to recognize great content before the numbers tell you it’s great

Nice-to-Haves

• Experience with paid social and/or creator whitelisting
• Hands-on video editing skills using CapCut, Premiere Pro, or similar tools
• Experience with affiliate, influencer, or creator management platforms
• Experience building or scaling a creator/UGC program
• Experience developing integrated brand campaigns across social, email, web, and paid media
• Familiarity with the food, wellness, CPG, or lifestyle space
• Existing relationships within the Canadian creator community

Why This Role Matters

Brand, social, content, and creators are a major part of Natura Market’s next stage of growth.

We’ve built a destination where Canadians come to discover what’s new and exciting in food and wellness. Now we want our brand to become just as much of a destination as our marketplace.

This person will have significant ownership over how Natura Market shows up in the world—from the personality behind a TikTok comment to the creator partnerships we build, the campaigns we launch, and the stories we tell.

You’ll play a key role in turning Natura Market into a brand people don’t just shop—but follow, trust, share, and talk about.