Social Media Manager

Intelligent Change; Toronto; On-site; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Flexible working hours

Access to company products

Room for growth within the team

Growth opportunities

Job summary

A wellness-focused company is seeking a Social Media Manager to amplify the brand across platforms including Instagram, TikTok, and Pinterest. This role demands 3+ years of social media management experience, excellent copywriting abilities, and a strong visual aesthetic. You will be responsible for engaging with the community, creating impactful content, and analyzing performance metrics. The position supports flexible hours and a remote work environment, encouraging applications from diverse backgrounds.

Qualifications

• 3+ years of experience in social media management, ideally with lifestyle or wellness brands.
• Strong copywriting and editing skills for impactful social posts.
• Excellent aesthetic sensibility and experience working with visual creatives.
• Proficiency with Instagram, TikTok, and Pinterest; scheduling tools like Later/Planoly/Iconosquare is a plus.

Responsibilities

• Own and execute the social media strategy across various platforms.
• Create and manage a monthly content calendar with 100+ posts weekly.
• Engage with the community through comments and tagged stories.
• Collaborate with video creators and editors to produce beautiful, on-brand visuals and short-form video content.
• Engage with our community: respond to comments, and tagged stories with warmth and purpose.
• Track performance metrics weekly and monthly, using insights to inform future content and optimize growth.
• Partner with the influencer and affiliate marketing team on collaborations, campaigns, and social features.
• Monitor trends and conversations in the wellness, personal development, and lifestyle space to keep our content fresh and relevant.
• Managing external freelance resources, including overseeing workflow, budget, and performance.

Skills

Social media management

Copywriting

Visual aesthetics

Analytics understanding

Leadership skills

Tools

Instagram

TikTok

Pinterest

Notion

Figma

Capcut

Later

Planoly

Iconosquare

Job description

About the Role

We’re looking for a Social Media Manager who’s not just fluent in content creation, but deeply aligned with our mission. You’ll be the voice of Intelligent Change across all social platforms, blending strategy, storytelling, and soul to grow our audience, deepen engagement, and inspire daily transformation.

Location

This is a fully remote position open to candidates anywhere in the world. However, we have a strong preference for applicants based in or near Toronto, Canada.

Key Responsibilities

• Own and execute the social media strategy across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms.
• Create and manage a monthly content calendar aligned with product launches, brand themes, and community moments averaging 100+ posts per week across channels.
• Write and edit high-performing captions and microcopy that reflect our brand voice: inspiring, calm, intentional, and insightful.
• Collaborate with video creators and editors to produce beautiful, on-brand visuals and short-form video content.
• Engage with our community: respond to comments, and tagged stories with warmth and purpose.
• Track performance metrics weekly and monthly, using insights to inform future content and optimize growth.
• Partner with the influencer and affiliate marketing team on collaborations, campaigns, and social features.
• Monitor trends and conversations in the wellness, personal development, and lifestyle space to keep our content fresh and relevant.
• Managing external freelance resources, including overseeing workflow, budget, and performance.

Qualifications

• 3+ years of experience in social media management, ideally within lifestyle, wellness, or mission-driven brands.
• Strong copywriting and editing skills—able to write short, impactful posts that connect emotionally.
• Excellent aesthetic sensibility and experience working with visual creatives.
• Proficiency with Instagram, TikTok, and Pinterest (bonus: experience with Notion, Figma, Capcut, or scheduling tools like Later/Planoly/Iconosquare).
• Deep understanding of social trends, analytics, and algorithm shifts.
• Highly organized, self-motivated, and comfortable working independently with a remote team.
• Passion for personal growth, mindfulness, and the Intelligent Change mission.
• Strong resource and people management skills are required.
• AI-native in their content development and open minded learner.

Benefits

• Flexible working hours and remote setup
• Access to Intelligent Change products
• Room to grow and evolve with a small, values-driven team

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and supported. We believe that diversity in our workforce enhances our ability to serve our customers and fosters innovation and creativity.

We welcome applications from all qualified individuals, regardless of race, color, ethnicity, national origin, gender, gender identity or expression, sexual orientation, age, disability, marital status, or any other characteristic protected by law. Our hiring practices are based solely on qualifications, merit, and business needs. We encourage candidates from all backgrounds to apply and join us in building a more inclusive future.