Social Media & Content Lead – 6-Month Contract

JRoss Recruiters; Vancouver; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Six-month contract with potential toGo

Opportunity to transition to permanent

Job summary

JRoss Recruiters is seeking a skilled social media & content lead for a premium fashion brand in Canada. You will own the social calendar, produce engaging short-form video, and craft stories that reflect luxury branding across top channels.

This role combines planning, production, posting and community engagement. You will identify trends, manage content calendars, collaborate with cross-functional teams, and translate performance data into creative decisions to drive reach and conversions.

Qualifications

• Experience in marketing for fashion, luxury retail, beauty, jewelry, hospitality or premium consumer goods.
• Strong portfolio of social media, content and video work.
• Hands-on filming and editing of short-form video.
• Knowledge of Instagram, TikTok and emerging platforms.
• Experience building content calendars and managing multiple channels.
• Ability to translate analytics into creative decisions.
• Excellent writing, communication, organization and PM skills.
• Eye for visual presentation, styling and brand consistency.
• Entrepreneurial mindset with ownership of execution.
• Ability to work independently while collaborating across business areas.
• High standards for detail, discretion, customer experience and creative quality.

Responsibilities

• Own social media and content calendar across priority channels from planning to production, publishing and community engagement.
• Create compelling social and short-form video content, including concepts, scripting, filming, styling, editing, copywriting and posting.
• Build a distinctive social presence reflecting a premium fashion brand's quality and positioning.
• Develop engaging stories around designer product, new arrivals, fashion, retail experiences, events and partnerships.
• Identify trends, creators and moments to translate into brand content.
• Lead social-first marketing initiatives supporting retail, e-commerce, events and campaigns.
• Monitor comments and DMs to strengthen customer engagement and brand loyalty.
• Use analytics to improve reach, engagement, traffic, audience quality and conversion.
• Collaborate with retail, merchandising, e-commerce, PR and external partners for brand consistency.
• Coordinate production resources, agencies, tools and budgets as required.
• Stay current on platform changes and evolving luxury retail marketing practices.
• Take on broader ownership of marketing initiatives as the role develops.

Skills

Social media marketing

Video content creation

Content calendars

Instagram & TikTok

Analytics & data interpretation

Project management

Brand storytelling

Independent with collaboration

Detail-oriented

Creative quality

Job description

Own the social media and content calendar across priority channels, from planning and ideation through production, publishing, and community engagement.

Create compelling social and short-form video content, including concepts, scripting, filming, styling, editing, copywriting, and posting.

Build a distinctive and consistent social presence that reflects the quality, personality, and positioning of a premium fashion brand.

Develop engaging stories around designer product, new arrivals, fashion, retail experiences, events, partnerships, people, and behind-the-scenes moments.

Identify emerging social trends, formats, creators, and cultural moments that can be translated authentically into relevant brand content.

Develop and execute social-first marketing initiatives supporting retail, e-commerce, events, seasonal campaigns, and key business priorities.

Monitor comments, direct messages, and community conversations, helping strengthen customer engagement and brand loyalty.

Use social and digital analytics to improve reach, engagement, traffic, audience quality, and conversion.

Collaborate closely with retail, merchandising, e-commerce, public relations, and external partners to ensure a consistent brand experience.

Coordinate creative resources, production partners, agencies, marketing tools, and relevant budgets as required.

Stay current on platform changes, new content formats, creator trends, and evolving luxury retail marketing practices.

Take on broader ownership of marketing initiatives and leadership responsibilities as the role develops.

Requirements

Marketing and social media experience within fashion, luxury retail, beauty, jewelry, hospitality, lifestyle, or another premium consumer category.

A strong portfolio of social media, content, and video work demonstrating excellent taste, creativity, and storytelling ability.

Hands‑on experience filming and editing short‑form video and creating platform‑native content.

Strong knowledge of Instagram, TikTok, emerging platforms, and current content formats.

Experience developing content calendars and managing multiple social channels.

Strong understanding of social and digital analytics with the ability to translate performance data into better creative decisions.

Excellent writing, communication, organization, and project‑management skills.

A strong eye for visual presentation, styling, and brand consistency.

An entrepreneurial mindset with the confidence to bring forward new ideas and take ownership of execution.

The ability to work independently while collaborating effectively across different areas of the business.

A high standard for detail, discretion, customer experience, and creative quality.

Corporate Culture

A highly visible role with the opportunity to influence the social and digital direction of an established premium retail brand.

The creative freedom to develop new ideas, content formats, campaigns, and storytelling approaches.

The opportunity to work closely with luxury and designer product in a fast‑moving retail environment.

Exposure across social media, e-commerce, merchandising, retail, events, partnerships, and broader marketing initiatives.

A hands‑on role where you can see the direct impact of your ideas and execution.

A collaborative environment that values creativity, initiative, and fresh thinking.

A six-month contract with the potential to transition into a permanent, full‑time position.

Meaningful opportunity to grow into broader marketing ownership and leadership as the needs of the business evolve.