Social Media Coordinator

Samsonite International S.A; Town of Mulgrave; Hybrid; AUD 60,000 - 80,000; Full time

Job summary

Samsonite Group in Mulgrave is seeking a Creative and organized Social Media Coordinator to support marketing, social media, PR and media initiatives across American Tourister, Lipault and High Sierra. You’ll help build brand awareness, engagement and commercial outcomes by coordinating content creation, influencer partnerships, media relations and campaign execution.

Working with Brand, eCommerce and Retail teams, you’ll manage content calendars, create/video assets, monitor performance and

Qualifications

• Experience in social media marketing and content creation across platforms.
• Strong written communication and storytelling abilities.
• Familiarity with influencer marketing, digital trends and media landscape.
• Experience planning, scheduling, community engagement and campaign reporting.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Manage social media content calendars across multiple platforms.
• Create, schedule and publish engaging content including video and imagery.
• Coordinate PR and media campaigns, including partnerships and press materials.
• Support product launches and brand campaigns across channels.
• Coordinate shoots, events and content production.
• Monitor performance and provide insights and reports.
• Maintain marketing calendars and related administration.
• Collaborate with Brand, eCommerce and Retail teams for consistency.

Skills

Social media marketing

Content creation

Campaign coordination

Influencer partnerships

Written communication

Multitasking

Education

Bachelor's degree in Marketing/Communications/related field

Tools

Hootsuite

Later

Sprout Social

Canva

CapCut

Adobe Creative Suite

Job description

Come and join the Samsonite Group, where you'll have the opportunity to work within our portfolio of global brands, including American Tourister, Lipault and High Sierra.

Be part of the journey:

We are currently seeking a creative and organised Social Media Coordinator to support the delivery of marketing, social media, PR and media initiatives across our portfolio of brands (American Tourister, Lipault & High Sierra). This is an exciting opportunity to join our head office team in Mulgrave.

This role plays a key part in building brand awareness, engagement and commercial outcomes through the coordination of content creation, social media management, influencer partnerships, media relations and campaign execution. Working closely with internal teams, agencies, media partners and influencers, you'll help bring campaigns to life across digital, retail and brand channels.

A day in the life:

• Manage and execute social media content calendars across multiple platforms.
• Create, schedule and publish engaging content, including video, imagery and copy.
• Coordinate content, PR and media campaigns, including product gifting, partnerships, media outreach and press materials.
• Support the planning and delivery of product launches, promotional campaigns and brand initiatives.
• Coordinate photoshoots, video shoots, events and content production.
• Monitor campaign performance, social engagement, media coverage and industry trends, providing insights and recommendations.
• Produce regular social media, PR and campaign performance reports.
• Maintain marketing calendars, campaign assets, invoices, purchase orders and related administration.
• Collaborate with Brand, eCommerce and Retail teams to ensure a consistent brand experience across all touchpoints.
• No two days are the same.

About you:

• Experience in social media marketing, content creation and campaign coordination.
• Excellent written communication
• Strong understanding of social media platforms, influencer marketing, digital marketing trends and the overall media landscape.
• Experience managing content planning, scheduling, community engagement and campaign performance reporting.
• The ability to manage multiple projects and deadlines simultaneously.
• Tertiary qualification in Marketing, Communications or a related field.
• Strong content creation skills across video, image and written formats.
• Experience using Meta Business Manager, Instagram, Facebook, TikTok and other social platforms.
• Experience with social media management tools such as Hootsuite, Later, Sprout Social or similar.
• Proficiency with Canva, CapCut, Adobe Creative Suite or similar content creation tools.
• Strong organisational, project management and stakeholder management skills.

Preferred but not essential:

• Excellent copywriting skills, and or an ability to hone your copywriting skills.
• Experience in a PR, media or agency environment.
• Knowledge of Google Analytics, SEO and emerging digital marketing trends.
• Experience with media monitoring platforms such as Meltwater.
• Familiarity with LinkedIn, YouTube, Snapchat, WeChat and Xiaohongshu (Little Red Book).

*This is a wonderful opportunity to work within a dynamic organisation and there is opportunity to develop the skills you are interested in the most!