Art Director,Social & Content

Pophaus; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Paid vacation

Creative ownership

Job summary

Pophaus is seeking a hands-on Art Director to own the visual world of brands across social, shoots, and content systems, maintaining high quality at fast social pace. You will make visual decisions, guide execution, and set the look of brands seen daily.

The role requires 5+ years leading visual direction in agencies or fast-paced environments, with strong North American consumer brand aesthetics for CPG and DTC clients.

Qualifications

• 5+ years as an Art Director or Senior Designer with ownership over visual direction.
• Strong experience working with CPG or DTC brands.
• Proven background in social content direction and always-on visual systems; campaign direction; email design systems; motion design direction, hands-on or directed.
• Agency experience or equivalent fast-paced creative environment.
• Strong understanding of North American consumer brand aesthetics.

Responsibilities

• Own the visual direction of always-on social content across platforms.
• Direct the look and feel of daily and weekly content to feel native to each platform.
• Lead on-set creative direction with photographers and stylists.
• Plan shoots for volume to cover content across a full calendar.
• Guide visual systems for social graphics, templates, and email design.

Skills

Visual direction

Social content

Brand aesthetics

Agency experience

Motion design direction

Tools

Adobe CC

Figma

Job description

Pophaus builds always-on social presence for CPG and DTC brands. The daily content, the campaign moments, and the photography that holds it all together. We're looking for a hands-on Art Director who can own the visual world of a brand across social, shoots, and content systems, and keep quality high at the pace social demands.

This is not a conceptual-only role. You will make visual decisions, guide execution, and set the look of brands people see every day.

Core Responsibilities

Always-On Social Direction

• Own the visual direction of always-on social content across Instagram, TikTok, and emerging platforms
• Build and maintain content pillars, visual systems, and templates that keep a feed cohesive without making it repetitive
• Direct the look and feel of daily and weekly content so it feels native to the platform, not adapted to it
• Keep brands visually current by evolving formats and treatments as culture and platform behaviour shift

Photography and Studio Direction

• Direct the visual approach for product, lifestyle, and studio shoots built for social
• Build moodboards, shot lists, and layout direction ahead of every shoot
• Lead on-set creative direction alongside photographers and stylists
• Plan shoots for volume, capturing content that stretches across a full calendar rather than a single post

Social Campaign Direction

• Set the visual direction for social campaigns from concept through delivery
• Translate a campaign idea into a full asset system across feed, story, short-form video, and supporting channels
• Keep campaign and always-on content in the same visual language
• Guide motion and short-form video direction for social, hands-on or directed

Content Systems and Oversight

• Guide visual systems for social graphics, templates, and email design
• Review and elevate layout, typography, hierarchy, and composition across everything that ships

Collaboration and Feedback

• Work closely with the Creative Director, Designers, Photographers, Editors, and Social team
• Give clear and decisive feedback that teams can execute quickly
• Support pre-production and on-set creative when needed

Required Experience

• 5+ years as an Art Director or Senior Designer with ownership over visual direction
• Strong experience working with CPG or DTC brands
• Proven background in: social content direction and always-on visual systems; product and lifestyle photography direction; studio and on-set creative direction; social campaign direction; email design systems; motion design direction, hands-on or directed
• Agency experience or equivalent fast-paced creative environment
• Strong understanding of North American consumer brand aesthetics

Bonus Experience

• Some social campaign strategy experience, shaping the idea and content plan behind a campaign rather than only executing the visuals
• Experience using Gen AI tools for concept exploration, visual references, or creative iteration
• Familiarity with AI-assisted workflows in creative production

Tools

• Adobe Creative Suite including Photoshop, Illustrator, Lightroom, and After Effects
• Figma
• Ability to work independently with minimal oversight

What Makes Someone a Strong Fit

• Strong visual taste and a real point of view on what good social looks like
• Ability to move fast and make decisions without overthinking
• Comfortable directing both a polished campaign and a same-week content drop
• Agency-ready and execution-focused

Not a Fit

• Portfolio-only or conceptual-only creatives
• Slow or process-heavy operators
• People who need constant direction

Compensation and Benefits

• Salary: $80,000 to $90,000 CAD annually, based on experience and skill level
• Performance-based growth opportunities
• Paid vacation and statutory holidays
• Hybrid work environment with in-person collaboration for shoots and key projects
• Opportunity to work on high-impact creative for leading CPG and DTC brands
• Creative ownership and visibility across major client accounts
• Fast-moving agency environment with room for growth and expanded responsibility