Social Media Manager

Dover; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Everist in Toronto is seeking a creative Social Media Manager to own our organic social presence across Instagram and TikTok, and extend into paid ad creative and brand copywriting.

You'll shoot, edit, and supervise content creation, maintain a consistent brand voice, and collaborate with the growth team on campaigns and launch materials.

Qualifications

• 2–5 years of experience in social media management or content creation.
• Background in beauty or wellness brands is preferred.
• Strong writing skills and a genuine connection to Everist's values.
• Deep knowledge of Instagram and TikTok trends and formats.
• Excellent organizational skills and ability to manage a content calendar.

Responsibilities

• Own day-to-day social media management across Instagram and TikTok.
• Create end-to-end content including photos, videos, Reels and short-form videos.
• Collaborate with the growth team on paid ad creative and testing.
• Write copy across social, emails, product descriptions and campaigns.

Skills

Social media management

Content creation

Paid ad creative

Copywriting

Brand voice

Job description

Everist is redefining the future of hair and body care with concentrated, high-performance formulations and a strong commitment to sustainability. We are a brand built on innovation, storytelling, and community and we’re entering our next phase of growth.

We're looking for a creative, platform-savvy Social Media Manager who can own our social presence, create scroll-stopping content, and extend their reach into paid ad creative and broader brand copywriting.

The Role

This is a social-first creative role with a wider remit. You'll own Everist's organic social strategy and execution across Instagram and TikTok, create content end-to-end, and collaborate closely with the growth team on paid ad creative. Beyond social, you'll bring your creative and writing skills to broader brand projects — from email copy to campaign messaging to product storytelling.

You know the beauty and wellness social landscape inside out. You're a natural content creator, a strong writer, and someone who gets genuinely excited about building community around a brand you believe in.

What You'll Own

Social Media Management

• Own day-to-day social media management across Instagram and TikTok — posting, scheduling, community engagement, and trend monitoring.

• Stay deeply plugged into platform trends, algorithm changes, and creator culture to keep Everist's content fresh and relevant.

• Identify and engage with user-generated content and community moments that can be amplified across owned channels.

• Maintain a pulse on the beauty and wellness industry — following brands, founders, editors, and creators to bring culturally relevant ideas and inspiration to the team.

Content Creation

• Concept, shoot, and edit original content independently — photo, video, Reels, and short-form TikTok — with a strong, on-brand aesthetic.

• Direct creators, photographers, or videographers when needed, providing clear creative briefs and feedback.

• Maintain a consistent visual and tonal identity across all content that reflects Everist's "Beauty, Undiluted" brand positioning.

Paid Ad Creative

• Partner with the growth team to develop creative concepts and assets for paid social campaigns on Meta and TikTok.

• Produce and iterate on paid ad creative with a performance mindset — you understand what makes an ad stop the scroll and drive action.

• Use creative performance data to inform future concepts and contribute to the testing roadmap.

Copywriting & Brand Voice

• Write copy across social, ads, email, product descriptions, and campaign messaging in a voice that feels distinctly Everist.

• Support broader creative and brand projects including launch campaigns, retail materials, and brand storytelling initiatives.

Who You Are

• 2–5 years of experience in social media management or content creation — ideally at a DTC, eCommerce, or CPG brand (beauty or wellness strongly preferred).

• Have a background in or deep passion for the beauty industry, with an unconventional creative perspective and a genuine connection to what Everist stands for.

• A confident content creator who can shoot and edit photo and video independently to a polished, on-brand standard.

• Deep knowledge of Instagram and TikTok — including trends, formats, algorithms, and community building.

• Strong copywriter who can adapt voice and format across platforms, audiences, and campaign types.

• Comfortable working with paid social creative and understands what makes content perform.

• Highly organized, able to manage a content calendar and multiple projects simultaneously.