Marketing and Ecommerce Manager

JRoss Recruiters; Vancouver; On-site; CAD 85,000 - 110,000; Full time

Job summary

JRoss Recruiters is seeking a creative, commercially minded marketing professional to connect product storytelling with digital performance and customer experience in a fast‑moving retail environment. The role spans ecommerce, social media, and content creation, with collaboration across merchandising, operations, and agencies.

The ideal candidate will steer integrated marketing calendars, drive campaigns, and leverage data insights to optimize conversion and brand impact across channels.

Qualifications

• Progressive experience in ecommerce, digital marketing, brand marketing, content, or a related role.
• Experience within retail, fashion, jewellery, accessories, beauty, lifestyle, or another visually driven consumer category.
• Strong knowledge of ecommerce platforms, website merchandising, digital customer journeys, and conversion optimization.

Responsibilities

• Develop and execute integrated marketing strategies across ecommerce, social media, email, digital advertising, print, events, promotions, and in‑store communications.
• Coordinate product launches, vendor imagery, photoshoots, ecommerce campaigns, social media rollouts, and internal communications.
• Oversee social media strategy, publishing, community engagement, influencer activity, and opportunities for collaboration or cross‑promotion.

Skills

ecommerce

digital marketing

brand marketing

content

social media

campaign planning

SEO

analytics

vendor management

Tools

photoshoots

Job description

• Develop and execute integrated marketing strategies across ecommerce, social media, email, digital advertising, print, events, promotions, and in‑store communications.


• Create annual, seasonal, and monthly marketing and content calendars aligned with the business cycle, product direction, key launches, promotional activity, and brand priorities.


• Partner with the buying and product teams during pre‑season planning to develop campaign concepts, storyboards, product narratives, launch strategies, and supporting marketing assets.


• Coordinate product launches, vendor imagery, photoshoots, ecommerce campaigns, social media rollouts, and internal communications.


• Establish creative and content direction across marketing platforms, ensuring that all messaging consistently reflects the brand’s identity, voice, and commercial objectives.


• Manage the content development and approval process from initial concept through publication, ensuring assets and deliverables are completed accurately and on schedule.


• Oversee social media strategy, publishing, community engagement, user‑generated content, influencer activity, and opportunities for collaboration or cross‑promotion.


• Work closely with the ecommerce team to improve website merchandising, inventory visibility, product presentation, customer experience, and conversion performance.


• Ensure all ecommerce content aligns with the overall brand experience, including product photography, descriptions, automated communications, customer service messaging, packaging, and shipping materials.


• Manage relationships and communication with external creative, ecommerce, and digital marketing agencies.


• Oversee deliverables related to SEO, paid search, social advertising, sponsored content, email campaigns, website analytics, and digital performance.


• Develop social commerce opportunities that convert organic engagement into measurable sales.


• Build a strong understanding of the fashion, jewellery, accessories, and lifestyle marketplace, including emerging brands, consumer behaviour, competitor activity, and digital trends.


• Develop and maintain relationships with influencers, media, vendors, agencies, and brand partners who can help expand awareness and strengthen the company’s digital presence.


• Review weekly, monthly, and seasonal reporting across website performance, social media, email marketing, advertising, traffic, engagement, and conversion.


• Translate data and customer insights into practical recommendations that improve marketing effectiveness and commercial results.


• Stay current on ecommerce technology, digital platforms, artificial intelligence, social media trends, and emerging marketing practices.


• Attend company meetings, events, photoshoots, launches, and other functions as required.


• Contribute as a collaborative and engaged member of the broader leadership team.


• Support additional business priorities as required.

Requirements

The successful candidate will be a creative, commercially minded marketing professional who understands how to connect product, brand storytelling, digital performance, and customer experience.

They will be equally comfortable developing a strategy, reviewing campaign analytics, directing a photoshoot, improving a product page, managing an agency, or responding to an emerging social media opportunity.

The ideal candidate will bring:

• Progressive experience in ecommerce, digital marketing, brand marketing, content, or a related role.


• Experience within retail, fashion, jewellery, accessories, beauty, lifestyle, or another visually driven consumer category.


• Strong knowledge of ecommerce platforms, website merchandising, digital customer journeys, and conversion optimization.


• Demonstrated experience developing integrated content and marketing calendars.


• Strong understanding of social media strategy, content creation, email marketing, digital advertising, SEO, and analytics.


• Experience managing external agencies, freelancers, photographers, influencers, and creative partners.


• A strong visual sensibility and the ability to maintain a consistent brand identity across multiple channels.


• The ability to translate product and brand direction into compelling customer‑facing stories.


• Strong project management, organizational, and prioritization skills.


• Confidence working with performance reporting and using data to guide decisions.


• Excellent written communication, editing, presentation, and relationship‑building skills.


• A collaborative approach and the ability to work effectively across creative, merchandising, operations, and ecommerce teams.


• Curiosity about emerging technology and a willingness to explore new digital tools and marketing opportunities.


• The ability to balance creativity with commercial objectives in a fast‑moving retail environment.

Corporate Culture

Our client has built a culture rooted in creativity, collaboration, and a genuine passion for product. Their team values curiosity, initiative, thoughtful ideas, and individuals who are prepared to take ownership of their work.

The environment is fast‑paced, entrepreneurial, and highly collaborative. Employees are encouraged to challenge established thinking, bring new ideas forward, and contribute to the continued evolution of the brand.

This is an exciting opportunity for a creative and commercially focused marketer who wants to shape the customer experience, strengthen a distinctive retail brand, and make a meaningful impact across both ecommerce and physical retail.

Resume * please attach resume in MS-Word format More information

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Cover Letter please attach cover letter in MS-Word format More information

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