Social Media & Community Manager

FreshBooks; Toronto; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media & Community Manager to lead their social strategy and community engagement. This hybrid role offers the opportunity to create impactful content, manage community initiatives, and collaborate with a creative marketing team. You will drive brand awareness and engagement while staying ahead of industry trends. Join a supportive and flexible workplace that values human-centric connections and empowers teams to thrive. If you're passionate about social media and community building, this role is perfect for you.

Benefits

Comprehensive health and wellness benefits

Retirement savings program

Stock options for full-time employees

Generous time off

Parental leave and support

Home office credit

Career development programs

Employee Assistance Program

Peer Recognition Program

Supportive peer group and mentors

Qualifications

• 3-4 years of experience in social strategy and content execution.
• Strong creative capabilities relevant to audiences and trends.
• Ability to work collaboratively across functional teams.

Responsibilities

• Develop and execute a results-driven social strategy.
• Create engaging content and manage community initiatives.
• Monitor and report on social performance.

Skills

Social Media Strategy

Content Creation

Project Management

Data Analysis

Communication Skills

Creative Capabilities

Tools

Social Media Analytics Tools

Video Editing Software

Job description

About the Role

As the Social Media & Community Manager, reporting to the Content Marketing Lead you will lead the development and execution of a results-driven social strategy that puts the customer first and stays ahead of trends. You will create engaging content, manage community and event initiatives, and collaborate closely with a creative marketing team. You’ll bring strong skills in content creation, social copy and design, project management, and data analysis to uncover new marketing opportunities. You will be responsible for building an authentic brand presence across channels while supporting broader business goals.

NOTE: This role is hybrid, meaning that the team comes together in our Downtown Toronto office twice a month.

What You'll Do

• Develop a deep understanding of FreshBooks’ current and potential customers. What motivates their behaviors, and how to communicate with them through your work.
• Stay current on industry trends, evolving customer expectations, and emerging social strategies to keep FreshBooks at the forefront of digital engagement in our competitive environment
• Create social content such as posts, videos, communities, and thought leadership that drives engagement, builds brand awareness, and grows your audience while ensuring that all messaging and visuals consistently align with the FreshBooks brand.
• Manage the strategy and execution of FreshBooks’ social and event goals by leveraging search data, industry best practices, and trends to shape and maintain a dynamic social calendar.
• Work closely with internal stakeholders, designers, subject-matter experts, and others to execute creative assets. Regularly monitor and report on social performance.
• Be comfortable in front of a camera and create original video content for FreshBooks' social channels.
• Build and manage social communities on platforms like Facebook and Reddit as well as experiment with new channels and content types.

What You'll Bring

• 3 to 4 years of experience in social strategy and content execution
• experience executing social media posts, videos, and social strategies
• strong creative capabilities that are on trend and relevant to audiences
• enthusiasm for staying current with evolving social media trends, best practices, and algorithm changes
• strong communication, presentation development, and delivery skills
• ability to work collaboratively across functional teams with varying levels of direct or indirect reporting structure

You'll Stand Out If You Have

• experience using social-media-specific tools for scheduling, contests, and analytics
• proficiency in crafting compelling and effective value propositions and messaging
• experience executing or contributing to original video content
• track record of building and/or managing online communities
• examples of your work ready to share

About FreshBooks

You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: FreshBooks is a leading cloud-based SaaS accounting software platform built for small business owners and consistently ranks #1 easiest to use. With an emphasis on keeping things simple and stress-free wherever possible, FreshBooks makes the hard parts of running a business a little bit easier. With FreshBooks, our customers can get paid faster and spend less time on admin and paperwork, so they can focus on what they do best—growing their businesses.

We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments—remote, hybrid, and in-office—all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners and accountants worldwide.

Perks & Benefits

We understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves FreshBookers) to support their growth:

• ???? Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
• Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
• Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office. We are committed to creating supportive and flexible environments to support the best interests of the team, collaboration, and mental well-being.
• Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
• Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [e-mail].

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