Social Media & Community Manager

BuildOps; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a dynamic Social Media & Community Manager to elevate its brand presence across social media platforms. This role is crucial for building brand awareness and fostering connections within the commercial contractor ecosystem. You will develop and manage comprehensive social media strategies, engage with online communities, and collaborate with various teams to align efforts with business objectives. If you have a passion for social media, community building, and the commercial contracting industry, this is an exciting opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 5+ years of experience in social media management and community building.
• Deep understanding of social media platforms and their algorithms.
• Proficiency in social media management tools.

Responsibilities

• Develop and manage social media strategies across various platforms.
• Engage with online communities and foster brand advocacy.
• Track and report on social media performance metrics.

Skills

Social Media Management

Community Building

Content Creation

Analytical Skills

Communication Skills

Crisis Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Public Relations

Tools

Hootsuite

Sprout Social

Buffer

Job description

Join to apply for the Social Media & Community Manager role at BuildOps

BuildOps is the leading all-in-one business platform built exclusively for modern commercial contractors. We're revolutionizing the way the trades operate by providing powerful, intuitive software that streamlines workflows, drives efficiency, and fuels growth. We're passionate about empowering the hard-working men and women who keep our world running.

We’re seeking a dynamic and results-oriented Social Media and Community Manager to own and elevate our presence across all social media channels and cultivate thriving external communities. This role is critical in building brand awareness, enhancing our reputation, and fostering meaningful connections within the commercial contractor ecosystem.

What You'll Do:

1. Social Media Strategy & Execution: Develop, implement, and manage BuildOps' comprehensive social media strategy across all relevant platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, industry-specific forums).
2. Channel Ownership: Take full ownership of all BuildOps social media channels, ensuring consistent branding, messaging, and engagement.
3. Content Calendar & Publishing: Collaborate closely with the content and creative teams to develop and curate engaging, informative, and visually appealing social media content (text, images, videos, stories, live sessions). Create and manage a content calendar, ensuring timely and consistent posting across all channels.
4. Unique Channel Voice Development: Define and cultivate a distinct voice and tone for each social media platform that aligns with the BuildOps brand while resonating with the specific audience on that channel.
5. Executive Social Media Support: Collaborate with BuildOps executives to develop and execute their individual social media strategies, ghostwriting posts, and amplifying their thought leadership within the industry.
6. Community Development: Identify, develop, and nurture external online communities adjacent to commercial contractors (e.g., industry groups, forums, online discussions). Develop strategies to engage with these communities authentically, fostering brand advocacy and building relationships.
7. Engagement & Interaction: Actively monitor social media channels and external communities for mentions, conversations, and trends related to BuildOps, the commercial contracting industry, and competitors. Engage with followers, respond to inquiries, and foster positive interactions.
8. Performance Monitoring & Reporting: Track, analyze, and report on key social media metrics (reach, engagement, website traffic, lead generation, sentiment) and community growth. Provide insights and recommendations for optimizing strategies and improving performance.
9. Staying Current: Stay up-to-date with the latest social media trends, platform updates, best practices, and emerging technologies. Identify opportunities to leverage new tools and tactics to enhance BuildOps' social media presence.
10. Collaboration: Work closely with marketing, sales, product, and customer success teams to ensure social media and community efforts align with overall business objectives and marketing campaigns.
11. Crisis Management: Develop and implement social media crisis communication plans as needed.
12. Budget Management: Manage the social media budget effectively.

What We Look For:

1. Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
2. 5+ years of proven experience in social media management and community building, preferably within a B2B technology or industrial sector. Experience within the construction or trades industry is a significant plus.
3. Deep understanding of various social media platforms, their algorithms, best practices, and emerging trends.
4. Excellent written and verbal communication skills, with the ability to craft engaging and platform-appropriate content.
5. Experience developing and implementing successful social media strategies that drive brand awareness, engagement, and lead generation.
6. Proven ability to develop and cultivate thriving online communities.
7. Experience managing social media for executive leadership.
8. Strong analytical skills with the ability to track, measure, and report on social media performance.
9. Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and social listening tools.
10. Creative thinker with a strong understanding of visual storytelling.
11. Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
12. Strong collaboration and interpersonal skills.
13. Passion for the commercial contracting industry and a genuine interest in connecting with its professionals.
14. Must be able to work in office three days a week on a hybrid schedule in Los Angeles, Toronto, or Raleigh.