Shopper Marketing Manager

Confidential; Vancouver; On-site; CAD 90,000 - 120,000; Full time

Job summary

Confidential is seeking a strategic Shopper Marketing Manager to lead the development and execution of shopper marketing, retail activation, and channel marketing initiatives in Canada. You will translate brand objectives into programs that drive consumer engagement, customer activation, and business growth across multiple channels.

The ideal candidate has a strong background in shopper marketing within a CPG environment and experience turning consumer insights into commercialization strategies,

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or related field.
• 3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
• Experience within CPG, Food & Beverage, or related industry.
• Proven experience supporting shopper marketing programs, product launches, promotional planning, pricing analysis, and market research initiatives.
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable business recommendations.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Excellent communication, presentation, and stakeholder management skills.
• Fluency in English and Chinese (written and verbal) required.

Responsibilities

• Develop and execute annual and quarterly shopper marketing plans aligned with objectives and budget.
• Create insight-driven activation strategies that support brand growth and customer engagement.
• Develop channel-specific marketing programs across retail, foodservice, and digital channels.
• Identify priority categories, key products, and shopper segments from insights.
• Align initiatives with sales, distribution, profitability, and customer acquisition goals.
• Build strategies to support product velocity growth, new customer acquisition, and loyalty.

Skills

Analytical thinking

Strategic thinking

Communication

Stakeholder management

Multitasking

Fluent English and Chinese

Education

Bachelor's degree in Marketing / Business / Commerce

MBA (preferred)

Tools

Microsoft Excel

PowerPoint

Word

ERP systems

BI platforms

Job description

Our client is seeking a strategic and results-oriented Shopper Marketing Manager to lead the development and execution of shopper marketing, retail activation, and channel marketing initiatives. This role will be responsible for translating brand objectives into impactful marketing programs that drive consumer engagement, customer activation, and business growth across multiple channels.

The ideal candidate brings a strong background in shopper marketing within a consumer products environment and has experience leveraging consumer insights, commercialization strategies, and cross-functional partnerships to drive results.

Key Responsibilities

Shopper Marketing Strategy

• Develop and execute annual and quarterly shopper marketing plans aligned with business objectives and budget requirements.
• Create insight-driven activation strategies that support brand growth and customer engagement.
• Develop channel-specific marketing programs across retail, foodservice, and digital commerce channels.
• Identify priority categories, key products, target shopper segments, and purchase occasions through consumer and market insights.
• Align marketing initiatives with sales, distribution, profitability, and customer acquisition goals.
• Build targeted strategies to support:
• Product velocity growth
• New customer acquisition
• Repeat purchase and loyalty
• Category and shelf-share protection

Commercialization & Product Launch Support

• Maintain an integrated marketing calendar that supports promotions, customer programs, new product launches, and seasonal opportunities.
• Support commercialization activities related to product launches, packaging updates, and go-to-market execution.
• Partner with cross-functional teams to ensure timely and successful execution of marketing initiatives.

Business Analysis & Performance Management

• Conduct pricing and promotional analyses, including competitor benchmarking and profitability assessments.
• Measure the effectiveness of marketing investments and promotional programs.
• Monitor market conditions, consumer trends, and competitive activity to identify opportunities and risks.
• Recommend optimization strategies based on performance results and shopper insights.

Cross-Functional Collaboration

• Partner closely with Sales, Finance, Supply Chain, Operations, and external agency partners.
• Provide leadership and guidance on shopper marketing initiatives across the organization.
• Support special projects and strategic business initiatives as needed.

Required Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• 3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
• Experience within Consumer Packaged Goods (CPG), Food & Beverage, or a related industry.
• Proven experience supporting shopper marketing programs, product launches, promotional planning, pricing analysis, and market research initiatives.
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable business recommendations.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.
• Fluency in both English and Chinese (written and verbal) required.

Preferred Qualifications

• MBA or other advanced business degree.
• Experience utilizing ERP systems, business intelligence platforms, syndicated data sources, retailer reporting tools, and digital marketing platforms.
• Strong project management experience with proven success leading cross-functional initiatives.

Competitive compensation and comprehensive benefits package offered. Additional details will be shared with qualified candidates during the interview process.

Confidential Search: To protect the confidentiality of our client, additional company information will be shared with candidates who are selected to move forward in the process.