Marketing Director

Yunshang Rice Noodle 云尚米线; Markham; On-site; CAD 100,000 - 150,000; Full time

Job summary

Yunshang Group in Canada is seeking an experienced Marketing Director to lead strategy, brand development, and promotional initiatives across all brands, including Yunshang Rice Noodle. This role requires a strategic thinker with hands-on leadership to translate insights into measurable business results.

The ideal candidate will drive campaigns, digital marketing, PR, content planning, and influencer partnerships while collaborating with operations and product teams to grow traffic and sales

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience in restaurant, hospitality, food & beverage, or consumer lifestyle.
• Proven ability to lead multi-brand campaigns from concept to execution.
• Strong digital marketing knowledge across social platforms and paid channels.

Responsibilities

• Develop and execute marketing strategies for all brands under Yunshang Group.
• Oversee brand positioning, messaging, and visual identity across concepts.
• Plan annual and seasonal marketing plans aligned with business goals.
• Lead digital marketing, content planning, paid ads, and influencer collaborations.
• Manage campaigns across Instagram, Google, Facebook, and Xiaohongshu.
• Coordinate marketing budgets, timelines, and external agencies.
• Monitor KPIs and report insights to senior management.

Skills

Digital marketing

Social media

Campaign management

Influencer marketing

Analytics

Budgeting

Team leadership

Brand development

English Mandarin

Education

Bachelor's degree in Marketing or related field

Job description

Yunshang Group is a growing restaurant group in Canada, managing a portfolio of established and emerging Asian dining brands, including Yunshang Rice Noodle and other restaurant concepts.

As we continue to expand, we are looking for an experienced and creative Marketing Director to lead the marketing strategy, brand development, and promotional initiatives across all brands under Yunshang Group.

This role is ideal for a strategic thinker and hands-on leader who understands the restaurant industry, consumer behaviour, and how to translate marketing initiatives into measurable business results.

Key Responsibilities

1. Marketing Strategy & Brand Management

• Develop and execute comprehensive marketing strategies for all brands under Yunshang Group.
• Oversee brand positioning, messaging, visual identity, and marketing consistency across multiple restaurant concepts.
• Develop annual and seasonal marketing plans aligned with business objectives.
• Support new brand development, restaurant openings, and market expansion.
• Identify market trends, consumer insights, and growth opportunities.

2. Marketing Campaigns & Promotions

• Plan, manage, and execute integrated marketing campaigns, including seasonal promotions, product launches, and customer engagement initiatives.
• Collaborate with operations and management teams to develop marketing initiatives that drive traffic, sales, and customer retention.
• Oversee campaign execution across digital, social media, in-store, and traditional marketing channels.
• Evaluate campaign performance and optimize marketing strategies based on results.
• Lead digital marketing strategies across platforms including Instagram, Google, Facebook, and Xiaohongshu (RED).
• Oversee content planning, social media management, paid advertising, and influencer/KOL collaborations.
• Manage relationships with creative agencies, photographers, videographers, and other external partners.
• Monitor digital marketing performance, audience engagement, and campaign effectiveness.

4. Brand Communications & Public Relations

• Develop and maintain a consistent brand voice across all customer touchpoints.
• Manage public relations, media collaborations, community partnerships, and brand reputation.
• Support customer communications and coordinate marketing responses to brand-related issues when needed.
• Develop community engagement initiatives that strengthen brand awareness and customer loyalty.

5. Cross-Functional Collaboration & Team Leadership

• Lead and manage the marketing team, ensuring effective planning, execution, and accountability.
• Work closely with senior management, restaurant operations, and product development teams to align marketing initiatives with business priorities.
• Coordinate marketing activities across multiple restaurant locations and brands.
• Manage marketing budgets, project timelines, and external vendor relationships.
• Establish clear marketing workflows and maintain effective communication across departments.

6. Marketing Performance & Reporting

• Monitor and analyze marketing KPIs, including campaign performance, customer acquisition, engagement, and sales impact.
• Provide regular marketing reports, insights, and recommendations to senior management.
• Manage marketing budgets and evaluate return on marketing investment.
• Continuously identify opportunities to improve marketing efficiency and effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience, preferably in the restaurant, hospitality, food &beverage, or consumer lifestyle industries.
• Previous experience managing multiple brands, locations, or marketing projects is strongly preferred.
• Proven ability to develop marketing strategies and independently lead campaigns from concept to execution.
• Strong understanding of digital marketing, social media platforms, paid advertising, and influencer marketing.
• Excellent project management, communication, and organizational skills.
• Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.
• Experience managing creative teams, external agencies, and marketing budgets.
• Ability to thrive in a fast-paced, multi-brand environment.
• Proficiency in English & Mandarin is required.

We are looking for someone who is:

• Strategic yet hands-on: Able to see the bigger picture while actively driving execution.
• Creative and commercially minded: Understands both brand building and business performance.
• Independent and accountable: Comfortable taking ownership of projects and delivering results.
• Collaborative: Able to work effectively with management, operations, and external partners.
• Adaptable: Comfortable managing multiple brands, competing priorities, and evolving business needs.

Why Join Yunshang Group?

• Opportunity to lead marketing across a growing portfolio of restaurant brands.
• Direct involvement in brand development, new restaurant openings, and business expansion.
• A dynamic role combining creative strategy, brand building, and commercial growth.
• Opportunity to make a meaningful impact on the group's long-term brand development.

Pay: $100,000.00-$150,000.00 per year

Education: Bachelor's Degree (required)

Experience:Marketing: 5+ years (required)