Sales Strategy & Customer Marketing Leader

mars; Canada; Vor Ort; CAD 120.000 - 160.000; Vollzeit

Zusammenfassung

Mars is seeking a Sales Strategy & Customer Marketing Leader to drive customer-centric growth by translating shopper insights into actionable plans that boost category and brand performance. You will bridge Marketing and Sales, develop innovation plans with cross-functional teams, and lead annual business planning, activation programs, and ROI assessments.

This role requires strong collaboration, strategic thinking, and the ability to influence stakeholders to deliver measurable business results

Qualifikationen

• Degree level or equivalent required.
• Experience in Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning within a CPG environment preferred.
• Proven experience leading innovation launches, customer activation programs, and annual business planning processes.
• Experience working with customer teams and senior commercial leadership.
• Experience managing external agency partners and cross-functional project teams.

Aufgaben

• Innovate strategy & commercialization with cross-functional partners across Marketing, Sales, Supply Chain, and Category.
• Develop shopper/consumer activation programs to drive awareness, trial, conversion and loyalty.
• Lead annual planning, demand forecasting, promotional planning, and investment allocation.
• Collaborate to align national campaigns with customer execution strategies and ensure timely delivery.
• Manage agency partners, briefs, timelines and budgets to meet performance objectives.
• Build cross-functional relationships to drive alignment on growth priorities and execution excellence.

Jobbeschreibung

Sales Strategy & Customer Marketing Leader_ T2

Position Summary

The Sales Strategy & Customer Marketing Leader is responsible for developing and executing customer-centric growth strategies that drive category, brand, and customer performance. This role serves as the critical link between Marketing and Sales, translating consumer, shopper, and innovation strategies into actionable customer plans that deliver business growth.

Key Responsibilities

Innovation Strategy & Commercialization

• Partner with Marketing, Sales, Supply Chain, and Category teams to develop customer-specific innovation plans.
• Support the customer activation of innovation initiatives from concept through launch.
• Build compelling customer selling stories that drive distribution and incremental growth.
• Monitor innovation performance and recommend optimization strategies to achieve objectives.
• Ensure innovation priorities are incorporated into customer plans and annual business planning processes.

Shopper & Consumer Marketing Programs

• Develop and execute integrated shopper and consumer activation programs that drive awareness, trial, conversion, and loyalty.
• Translate consumer insights into customer-specific activation strategies that deliver measurable business results.
• Lead development of promotional programs, display initiatives, seasonal campaigns, and omnichannel customer marketing plans.
• Evaluate program effectiveness through ROI analysis and post-event assessments, identifying opportunities for continuous improvement.
• Collaborate with Marketing to ensure alignment between national brand campaigns and customer execution strategies.

Annual Planning & Commercial Strategy

• Lead cross-functional annual planning processes, ensuring alignment across functions with corporate growth priorities.
• Support key planning milestones, including innovation planning, demand forecasting, promotional planning, and investment allocation. Key planning milestones (Mission Control (Future year innovation planning), NPM (National Sales Meeting), RTS (Ready to Sell material for sales), Lift Off (Sales plan readiness).
• Identify risks and opportunities and provide strategic recommendations to drive business performance.

Marketing & Sales Integration

• Act as the primary liaison between Marketing and Sales teams, ensuring strategic alignment and flawless execution of business priorities.
• Communicate customer needs, market trends, and competitive insights to Marketing partners.
• Translate brand and category strategies into customer-specific execution plans.
• Facilitate collaboration across functions to ensure timely decision-making and effective implementation of initiatives.
• Influence stakeholders to achieve alignment on business priorities and growth opportunities.

Agency & External Partner Management

• Lead relationships with external agency partners, ensuring delivery of best-in-class activation and marketing programs.
• Manage agency briefs, timelines, budgets, and performance expectations.
• Ensure all agency-developed programs align with brand strategies, customer requirements, and business objectives.
• Co ordinate the creation of all POS, Toolkits, Display requirements across innovation and Shopper programs.
• Foster strong collaborative partnerships that drive innovation and continuous improvement.

Cross-Functional Leadership

• Build and maintain strong cross functional relationships across Sales, Marketing, Finance, Category Leadership, Supply Chain, Strategic Revenue Growth Management, and Operations.
• Lead project teams and coordinate resources to deliver strategic initiatives on time and within budget.
• Drive alignment across stakeholders to support customer and business objectives.
• Champion a culture of collaboration, accountability, and execution excellence within the team.

Qualifications & Experience

Required Experience

• Educated to degree level or equivalent.
• Experience in Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning within a consumer-packaged goods (CPG) environment highly preferred.
• Proven experience leading innovation launches, customer activation programs, and annual business planning processes.
• Experience working directly with customer teams and senior commercial leadership.
• Experience managing external agency partners and cross-functional project teams.

Key Skills & Competencies

• Highly adaptable and comfortable working in a fast-paced, dynamic environment.
• Exceptional cross-functional collaboration and stakeholder management skills.
• Proven ability to infl