Digital Marketing Specialist

95 Development Inc.; Toronto; On-site; CAD 55,000 - 70,000; Full time

Job summary

95 Development Inc. is seeking a Digital Marketing Specialist to join our growing team. The ideal candidate will grow with us as we expand, leveraging social media, events and web design to drive brand awareness and customer engagement.

You will develop and execute marketing strategies, create compelling content, manage social platforms, and analyze data to improve traffic, conversions and ROI. Multilingual communication skills are a plus.

Qualifications

• Minimum 3 years of experience in digital marketing.
• Strong written and verbal communication in English.
• Mandarin proficiency required (reading/writing).
• Proactive and organized with attention to detail.
• Ability to work under pressure and meet deadlines.
• Strong presentation and report-writing skills.

Responsibilities

• Develop and execute digital and traditional marketing strategies for the project.
• Create content to increase customer acquisition, loyalty, and community support.
• Support in-store team with visual merchandising and promotional materials.
• Manage social media platforms (Instagram, Twitter, Facebook, YouTube) including posting and engagement.
• Conduct market research and negotiate media coverage.
• Translate data into visuals via graphs and charts for clients and management.
• Track sales data, manage promotions inventory, and prepare reports.
• Improve website traffic, CTR, CVR, and SEO strategies.
• Assist marketing manager and executive team with other duties.

Skills

Digital marketing

Social media management

Content creation

Market research

Data visualization

Communication

Mandarin language

English language

Project management

Graphic design awareness

Tools

Graphic design software

SEO basics

Job description

We are currently seeking a Digital Marketing Specialist to join our team that is willing to learn and grow in a quickly expanding company. The ideal candidate will have a solid background working in social media, event planning and web design.

Job Description/Duties:

Develop and execute the digital and traditional marketing strategy for the project

Create content and initiatives to increase customer acquisition, loyalty and community support

Assist with in-store team with visual merchandising and promotional materials, good at use the tools of graphic design

Manage social media platforms (Instagram, Twitter, Facebook, YouTube), including creating, posting and engaging in content

Conduct market research to identify marketing opportunities and negotiate media coverage

Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management

Track sales data, maintain promotional materials inventory, maintain databases and prepare the report accordingly

Design, implement and execute strategies to continuously improve website traffic, CTR, CVR, and SEO

And all other duties assigned by the marketing manager and executive team

Requirements and Qualifications:

Ability to speak, write, read and understand in Mandarin proficient

Fluent in English with strong verbal and written communication skills

A minimum of 3 years of experience in the role of digital marketing

Have a creative mind with excellent written and verbal communication skills

Excellent organizational skills are required with attention to details

Ability to establish priorities and work under pressure to meet project deadlines

Solid report writing, communication and presentation skills

Effective problem-solving skills with a results-oriented approach

Ability to work with staff, build and maintain good working relationships with a team

Able to adapt to change, exhibits flexibility and sound judgment

We thank all candidates for their interest; however only those selected for interviews will be contacted.