Senior Website Experience & CRO Strategist

Altus Group; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Benefits offered by this job

Bonus plans

Professional development

Altus Intelligence Academy

Flexible work model

Job summary

Altus Group is seeking a Senior Website Experience Specialist to manage and optimize our website ecosystem, driving engagement and lead generation. You will implement content publishing, landing page development, and website improvements, collaborating closely with the Director of Demand Generation.

The role focuses on hands-on website execution, data-driven optimization, and cross-functional collaboration to support marketing campaigns and improve business results.

Qualifications

• Bachelor's degree or equivalent practical experience in a related field.
• 4+ years in website management, digital experience, CRO, UX or similar.
• Experience with CMS publishing and supporting marketing campaigns.
• Strong data-driven approach using GA4 and other analytics tools.
• Familiar with CRO initiatives and UX optimization.

Responsibilities

• Manage and optimize website pages, journeys, and experiences to boost engagement, leads, and conversions.
• Oversee day-to-day website operations: publishing content, creating pages, landing pages, updates, QA, stakeholder requests.
• Lead CRO projects, A/B testing, and UX enhancements with the Director of Demand Generation.
• Monitor GA4 and analytics to improve content and conversion paths.
• Maintain governance: content accuracy, brand alignment, accessibility, SEO, UX best practices.
• Collaborate with Marketing, Product, Design, and agencies to deliver enhancements and support campaigns.
• Translate insights into actionable website performance recommendations.

Skills

Website management

CRO

UX optimization

Digital marketing

GA4 analytics

CMS publishing

A/B testing

Content publishing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/ Digital Marketing/ Communications/ Web Design/ UX/ Business

Tools

GA4

CMS systems

Figma

Job description

Altus Group is seeking a Senior Website Experience Specialist to manage and optimize our website ecosystem, driving engagement and lead generation. You will implement content publishing, landing page development, and website improvements, collaborating closely with the Director of Demand Generation.

The role focuses on hands-on website execution, data-driven optimization, and cross-functional collaboration to support marketing campaigns and improve business results.