Sr. Website Experience & CRO Specialist

Altus Group; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Benefits offered by this job

Bonus plans

Professional development

Altus Intelligence Academy

Flexible work model

Job summary

Altus Group is seeking a Senior Website Experience Specialist to manage and optimize our website ecosystem, driving engagement and lead generation. You will implement content publishing, landing page development, and website improvements, collaborating closely with the Director of Demand Generation.

The role focuses on hands-on website execution, data-driven optimization, and cross-functional collaboration to support marketing campaigns and improve business results.

Qualifications

• Bachelor's degree or equivalent practical experience in a related field.
• 4+ years in website management, digital experience, CRO, UX or similar.
• Experience with CMS publishing and supporting marketing campaigns.
• Strong data-driven approach using GA4 and other analytics tools.
• Familiar with CRO initiatives and UX optimization.

Responsibilities

• Manage and optimize website pages, journeys, and experiences to boost engagement, leads, and conversions.
• Oversee day-to-day website operations: publishing content, creating pages, landing pages, updates, QA, stakeholder requests.
• Lead CRO projects, A/B testing, and UX enhancements with the Director of Demand Generation.
• Monitor GA4 and analytics to improve content and conversion paths.
• Maintain governance: content accuracy, brand alignment, accessibility, SEO, UX best practices.
• Collaborate with Marketing, Product, Design, and agencies to deliver enhancements and support campaigns.
• Translate insights into actionable website performance recommendations.

Skills

Website management

CRO

UX optimization

Digital marketing

GA4 analytics

CMS publishing

A/B testing

Content publishing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/ Digital Marketing/ Communications/ Web Design/ UX/ Business

Tools

GA4

CMS systems

Figma

Job description

Compensation Range: $75,000 - $95,000 Compensation Disclaimer: The salary range listed reflects the base pay for this role at Altus Group and is provided where required by local regulations. Actual offers may differ based on experience, market conditions, and other relevant factors. The range does not include additional compensation such as bonuses, equity, benefits, or other incentives.

Job Summary: The Senior Website Experience Specialist is responsible for managing and optimizing Altus Group's website ecosystem to drive engagement, lead generation, and conversion. This is a hands-on individual contributor role focused on website execution, content publishing, landing page development, website optimization, and digital experience improvements. Working closely with the Director of Demand Generation, this role transforms website priorities into effective digital experiences that enhance customer journeys, support marketing campaigns, and improve business results.

Key Responsibilities:

• Manage and optimize website pages, user journeys, and digital experiences to improve engagement, lead generation, and conversion across key audience segments.
• Own day-to-day website operations, including content publishing, page creation, landing page development, website updates, quality assurance, and stakeholder requests.
• Execute conversion rate optimization (CRO) initiatives, A/B testing programs, and user experience (UX) enhancements in partnership with the Director of Demand Generation.
• Monitor website performance using Google Analytics 4 (GA4) and other analytics platforms, identifying opportunities to improve content, conversion paths, and overall website effectiveness.
• Maintain website governance standards by ensuring content is accurate, consistent, on-brand, accessible, SEO-friendly, and aligned with UX best practices.
• Collaborate with cross-functional teams including Marketing, Product, Design, and external agency partners to deliver website enhancements, resolve technical issues, and support campaign launches.
• Translate website insights and business priorities into actionable recommendations that improve website performance and customer experience.

Key Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Web Design, UX, Business, or a related field, or equivalent practical experience.
• 4+ years of experience in website management, digital experience, CRO, UX, digital marketing, or a similar hands‑on website role.
• Proven experience managing website content through a CMS, including publishing updates, creating web pages and landing pages, and supporting digital marketing campaigns.
• Experience leveraging website analytics and performance data to identify opportunities and drive conversion improvements.
• Experience with CRO initiatives, A/B testing, UX optimization, and website performance enhancement is preferred.
• Strong knowledge of GA4 and website analytics tools, with the ability to interpret data and translate insights into actionable recommendations.
• Strong understanding of website optimization, conversion rate optimization (CRO), A/B testing methodologies, UX principles, and digital customer journey best practices.
• Advanced CMS experience, including content publishing, page management, landing page creation, quality assurance, and website governance.
• Working knowledge of Figma, including the ability to review designs, wireframes, and digital experience concepts.
• Ability to manage multiple projects simultaneously, troubleshoot issues effectively, and deliver high-quality work in a fast‑paced marketing environment.

Unlock your Altus Experience!

What Altus Group offers:

• Rewarding performance: competitive compensation, incentive and bonus plans, and a total rewards package prioritizing mental, physical, and financial well‑being.
• Growth and development: we invest in your professional learning.
• Our Altus Intelligence Academy offers over 150,000 hours of learning content.
• Flexible work model: our Activity-Based Work model provides flexibility to align your work location to the needs of the work — use the office for collaboration and remote work for focused tasks.

Inclusivity & Accessibility

Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We provide an atmosphere free from barriers to promote diversity, equity, and inclusion, and encourage equal opportunities for all employees. We’re seeking candidates with diverse experiences and provide accessible candidate experiences throughout the selection process. If you need accommodation, please contact us at [e-mail] or [phone].

Use of Artificial Intelligence

AI tools may be used to support the initial stages of screening for this role; however, all assessments and final hiring decisions are reviewed and made by an Altus Group hiring professional.

Background Checks

Please note that as part of our commitment to maintaining a safe and secure workplace, Altus Group may conduct background checks on candidates who receive a conditional offer of employment. These checks may include, but are not limited to, verification of employment history, education credentials, criminal records, credit history (where relevant), and reference checks. The scope and nature of background checks may vary depending on the role, location, and applicable laws. All background checks will be conducted in compliance with local laws and regulations, and candidates will be informed of any checks required as part of the recruitment process.

Other Notes / Application Process

We appreciate all applicants; however, only those selected to move forward will be contacted. Thank you for your interest in Altus Group. We work with the most influential Commercial Real Estate firms around the world providing you exposure to some of the most significant CRE and proptech mandates. We offer boundless opportunities in a rapidly growing global business: mentorship from the best and brightest in CRE, access to our Altus Intelligence Academy, and the chance to work with the best data sets, tools and technology in the industry. Maintaining room to make your mark: You'll have the opportunity to make an impact for our clients, our business and yourself. A high performance & high trust environment: You'll have a high level of accountability balanced with our Take What You Need unlimited vacation program. Leaders who are invested in well‑being & performance: We'll help you grow your skills and accomplish great things to develop your career.

Altus Group is an equal opportunity employer committed to fostering an inclusive and accessible work environment and does not discriminate on the basis of any legally protected status or characteristic. Altus reasonably accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required contacting us at [e-mail] or 416-641-9500.