Website Experience Lead — Growth & CRO

Loopio; Toronto; Remote; CAD 90,000 - 125,000; Full time

Benefits offered by this job

Health benefits

MacBook provided

Internet subsidy

Home office budget

Remote-first culture

Learning stipend

Job summary

Loopio is seeking a Website Experience Manager to own development, optimization, and evolution of our marketing website and broader web experience. This is a hands-on role at the intersection of web development, CRO, and AI-enabled development.

You will combine WordPress expertise with a growth mindset, building custom Gutenberg blocks, leveraging modern animation, and using AI coding agents to ship high‑quality web experiences faster.

Qualifications

• 4+ years in web development/management or comparable role, preferably B2B SaaS.
• Deep hands-on WordPress experience and Gutenberg block architecture.
• Experience with GSAP or similar JavaScript animation libraries.
• Strong HTML/CSS/JS/PHP skills; React experience valued.
• Knowledge of responsive design, performance, and technical SEO.
• Experience integrating with HubSpot/Salesforce and form config.
• Experience with Git workflows.
• Demonstrated use of AI coding tools in development workflow.
• Experience running CRO experiments and A/B tests.

Responsibilities

• Own ongoing development, maintenance, performance, and evolution of Loopio's marketing website and related web properties.
• Translate marketing, SEO, and campaign requirements into optimized web experiences.
• Maintain scalable website architecture for fast launches and consistent experiences.
• Work with WordPress block editor concepts, templates, patterns, and reusable components.
• Identify technical debt and propose improvements to development processes.
• Collaborate with design to translate Figma concepts into production experiences.
• Use AI coding agents to accelerate development, debugging, and documentation.
• Explore MCP servers, automated testing, browser automation, and agent-based workflows.
• Partner with Growth Marketing to CRO initiatives and experiment roadmaps.
• Build and launch A/B and multivariate tests across pages and journeys.
• Support lead capture, routing, attribution, and CRM handoffs.
• Own hosting and management of Loopio.com on cloud hosting.

Skills

WordPress

Gutenberg blocks

GSAP

HTML

CSS/SCSS

JavaScript

PHP

React

SEO

CRO experiments

AI coding tools

Git/GitHub

Tools

Git/GitHub

Claude Code

Codex

Gemini CLI

Job description

Loopio is seeking a Website Experience Manager to own development, optimization, and evolution of our marketing website and broader web experience. This is a hands-on role at the intersection of web development, CRO, and AI-enabled development.

You will combine WordPress expertise with a growth mindset, building custom Gutenberg blocks, leveraging modern animation, and using AI coding agents to ship high‑quality web experiences faster.