Sr. Website Experience & CRO Specialist

Reonomy; Toronto; On-site; CAD 75,000 - 95,000; Full time

Job summary

Altus Group is seeking a Senior Website Experience Specialist to optimize the company’s website ecosystem and drive engagement, lead generation, and conversions. This hands-on role focuses on content publishing, landing page development, and UX improvements in collaboration with the Director of Demand Generation.

You will leverage GA4 analytics to identify opportunities, execute CRO initiatives, and ensure content is on-brand, accessible, and SEO-friendly across cross-functional teams in a

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Web Design, UX, Business, or related field, or equivalent practical experience.
• 4+ years of experience in website management, digital experience, CRO, UX, digital marketing, or similar hands-on website role.
• Experience with CMS content publishing, web page and landing page creation, and campaigns.
• Experience using analytics to identify opportunities and drive conversions.
• Experience with CRO initiatives, A/B testing, UX optimization, and site performance improvements preferred.
• Strong GA4 knowledge and ability to translate analytics into actions.
• Advanced CMS skills: publishing, page management, governance, QA.
• Figma experience to review designs and UX concepts.

Responsibilities

• Manage and optimize website pages, journeys, and experiences to boost engagement, leads, and conversions.
• Own day-to-day website operations: publishing, pages, landing pages, updates, QA, stakeholder requests.
• Lead CRO initiatives, A/B tests, and UX enhancements with the Director of Demand Generation.
• Monitor GA4 and analytics tools to improve content, conversion paths, and site effectiveness.
• Maintain governance: accuracy, brand consistency, accessibility, SEO, UX best practices.
• Collaborate with Marketing, Product, Design, and agency partners to implement enhancements and campaigns.
• Translate insights into actionable recommendations to enhance website performance.

Skills

Digital Marketing

CRO experience

UX principles

A/B testing

GA4 data analysis

Data-driven decisions

Education

Bachelor's degree or equivalent

Tools

GA4

CMS

Figma

A/B testing tools

Job description

Compensation Range:

$75,000 - $95,000

Compensation Disclaimer: The salary range listed reflects the base pay for this role at Altus Group and is provided where required by local regulations. Actual offers may differ based on experience, market conditions, and other relevant factors. The range does not include additional compensation such as bonuses, equity, benefits, or other incentives.

Job Summary:

The Senior Website Experience Specialist is responsible for managing and optimizing Altus Group's website ecosystem to drive engagement, lead generation, and conversion. This is a hands-on individual contributor role focused on website execution, content publishing, landing page development, website optimization, and digital experience improvements. Working closely with the Director of Demand Generation, this role transforms website priorities into effective digital experiences that enhance customer journeys, support marketing campaigns, and improve business results.

Key Responsibilities:

• Manage and optimize website pages, user journeys, and digital experiences to improve engagement, lead generation, and conversion across key audience segments.
• Own day-to-day website operations, including content publishing, page creation, landing page development, website updates, quality assurance, and stakeholder requests.
• Execute conversion rate optimization (CRO) initiatives, A/B testing programs, and user experience (UX) enhancements in partnership with the Director of Demand Generation.
• Monitor website performance using Google Analytics 4 (GA4) and other analytics platforms, identifying opportunities to improve content, conversion paths, and overall website effectiveness.
• Maintain website governance standards by ensuring content is accurate, consistent, on-brand, accessible, SEO-friendly, and aligned with UX best practices.
• Collaborate with cross-functional teams including Marketing, Product, Design, and external agency partners to deliver website enhancements, resolve technical issues, and support campaign launches.
• Translate website insights and business priorities into actionable recommendations that improve website performance and customer experience.

Key Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Web Design, UX, Business, or a related field, or equivalent practical experience.
• 4+ years of experience in website management, digital experience, CRO, UX, digital marketing, or a similar hands-on website role.
• Proven experience managing website content through a CMS, including publishing updates, creating web pages and landing pages, and supporting digital marketing campaigns.
• Experience leveraging website analytics and performance data to identify opportunities and drive conversion improvements.
• Experience with CRO initiatives, A/B testing, UX optimization, and website performance enhancement is preferred.
• Strong knowledge of GA4 and website analytics tools, with the ability to interpret data and translate insights into actionable recommendations.
• Strong understanding of website optimization, conversion rate optimization (CRO), A/B testing methodologies, UX principles, and digital customer journey best practices.
• Advanced CMS experience, including content publishing, page management, landing page creation, quality assurance, and website governance.
• Working knowledge of Figma, including the ability to review designs, wireframes, and digital experience concepts.
• Ability to manage multiple projects simultaneously, troubleshoot issues effectively, and deliver high-quality work in a fast-paced marketing environment.

Unlock your Altus Experience!

If you're looking to advance your career in in an industry that is transitioning for greatness, there's no better place than Altus Group.

Our high trust, high performance culture prioritizes progressive programs that empower you to deliver your greatest performance while promoting collective success where everyone is recognized and connected.

We offer boundless opportunities in a rapidly growing global business: mentorship from the best and brightest in CRE, access to our Altus Intelligence Academy, and the chance to work with the best data sets, tools and technology in the industry.

What Altus Group offers:

• Rewarding performance: competitive compensation, incentive and bonus plans, and a total rewards package prioritizing mental, physical, and financial well-being.
• Growth and development: we invest in your professional learning. Our Altus Intelligence Academy offers over 150,000 hours of learning content.
• Flexible work model: our Activity-Based Work model provides flexibility to align your work location to the needs of the work - use the office for collaboration and remote work for focused tasks.

Inclusivity & Accessibility

Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We provide an atmosphere free from barriers to promote diversity, equity, and inclusion, and encourage equal opportunities for all employees. We're seeking candidates with diverse experiences and provide accessible candidate experiences throughout the selection process. If you need accommodation, please contact us at [e-mail] or [phone].

Use of Artificial Intelligence

AI tools may be used to support the initial stages of screening for this role; however, all assessments and final hiring decisions are reviewed and made by an Altus Group hiring professional.

Background Checks

Please note that as part of our commitment to maintaining a safe and secure workplace, Altus Group may conduct background checks on candidates who receive a conditional offer of employment. These checks may include, but are not limited to, verification of employment history, education credentials, criminal records, credit history (where relevant), and reference checks. The scope and nature of background checks may vary depending on the role, location, and applicable laws. All background checks will be conducted in compliance with local laws and regulations, and candidates will be informed of any checks required as part of the recruitment process.

Other Notes / Application Process

We appreciate all applicants; however, only those selected to move forward will be contacted. Thank you for your interest in Altus Group.