Head of Website & Conversion Optimization

Blue J Legal; Toronto; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Stock options

Benefits package

Hybrid work model

Travel to Toronto office

Job summary

Blue J Legal in Toronto is seeking a Manager, Website & Conversion Optimization to own the end-to-end CRO strategy for the company’s website. You will drive money-page optimization, site architecture, and navigation while partnering with Brand and demand-generation teams to improve conversion and revenue impact.

You will own analytics across GA4, GTM, and Search Console, build dashboards, and collaborate with internal and external partners to scale performance.

Qualifications

• 7+ years in digital marketing with B2B SaaS, including 2+ years owning websites and CRO.
• Hands-on Webflow page creation and editing experience.
• End-to-end CRO ownership, including testing and optimization programs.
• Strong analytics with GA4, Google Search Console, and GTM.

Responsibilities

• Own money pages, site architecture, navigation, and page speed.
• Build/edit pages in Webflow; coordinate CTAs, funnels, and post-signup handoffs.
• Manage vendor/agency relationships and internal capability growth.
• Review designs with a conversion/user-experience lens before shipping.
• Lead A/B testing and CRO roadmap with product-led growth partner.
• Analyze behavior with Clarity/heatmaps; derive actionable optimization insights.
• Create dashboards and reporting for Marketing leadership.

Skills

Digital marketing

Webflow

CRO

A/B testing

GA4

Vendor management

Cross-functional collaboration

Tools

GA4

Google Search Console

Google Tag Manager

Webflow

Job description

Blue J Legal in Toronto is seeking a Manager, Website & Conversion Optimization to own the end-to-end CRO strategy for the company’s website. You will drive money-page optimization, site architecture, and navigation while partnering with Brand and demand-generation teams to improve conversion and revenue impact.

You will own analytics across GA4, GTM, and Search Console, build dashboards, and collaborate with internal and external partners to scale performance.