Senior Strategy Architect - Integrated Campaigns

Critical Mass; Toronto; Hybrid; CAD 112,000 - 140,000; Full time

Job summary

Critical Mass in Toronto is seeking a Senior Strategist to orchestrate integrated 360-degree plans across creative, media, CRM, and web, driving real business results. You will translate brand vision into omni-channel campaigns and partner with teams to deliver authentic, revenue-generating strategies.

You will apply insights and AI-assisted thinking to optimize campaigns, working with creative, media, CRM, and web strategists to ensure cohesive messaging and measurable impact.

Qualifications

• 5–8 years in communications planning, integrated campaign strategy, or related experience (agency or brand).
• Proven expertise in messaging frameworks, channel strategy, and multi-touchpoint campaign planning.
• Strong media collaboration experience and ability to align strategy with channel performance and audience insights.
• Solid analytics literacy—you read tracking reports, understand KPIs, and translate data into actionable recommendations.

Responsibilities

• Partner with Media to surface insights from audience targets including channels/cultural intersection points.
• Develop integrated communications strategies across creative, media, CRM, and web, ensuring consistent mid- to lower-funnel messaging recommendations.
• Lead audience insights work and inspire creative teams—collaborating with media and research to identify emerging insights and validate strategic direction using AI tools.
• Review campaign analytics and performance data to make data-informed optimization recommendations as a strategy partner to marketing science.
• Partner with Media in evaluating business and media reporting to inform national and regional paid media efforts.
• Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences.
• Drive proactive thinking—identifying opportunities, proposing fresh approaches, and executing with autonomy.
• Build client partnerships and demonstrate the value of integrated strategic planning.

Job description

Critical Mass in Toronto is seeking a Senior Strategist to orchestrate integrated 360-degree plans across creative, media, CRM, and web, driving real business results. You will translate brand vision into omni-channel campaigns and partner with teams to deliver authentic, revenue-generating strategies.

You will apply insights and AI-assisted thinking to optimize campaigns, working with creative, media, CRM, and web strategists to ensure cohesive messaging and measurable impact.