Senior Strategist

Critical Mass; Toronto; Hybrid; CAD 112,000 - 140,000; Full time

Job summary

Critical Mass in Toronto is seeking a Senior Strategist to orchestrate integrated 360-degree plans across creative, media, CRM, and web, driving real business results. You will translate brand vision into omni-channel campaigns and partner with teams to deliver authentic, revenue-generating strategies.

You will apply insights and AI-assisted thinking to optimize campaigns, working with creative, media, CRM, and web strategists to ensure cohesive messaging and measurable impact.

Qualifications

• 5–8 years in communications planning, integrated campaign strategy, or related experience (agency or brand).
• Proven expertise in messaging frameworks, channel strategy, and multi-touchpoint campaign planning.
• Strong media collaboration experience and ability to align strategy with channel performance and audience insights.
• Solid analytics literacy—you read tracking reports, understand KPIs, and translate data into actionable recommendations.

Responsibilities

• Partner with Media to surface insights from audience targets including channels/cultural intersection points.
• Develop integrated communications strategies across creative, media, CRM, and web, ensuring consistent mid- to lower-funnel messaging recommendations.
• Lead audience insights work and inspire creative teams—collaborating with media and research to identify emerging insights and validate strategic direction using AI tools.
• Review campaign analytics and performance data to make data-informed optimization recommendations as a strategy partner to marketing science.
• Partner with Media in evaluating business and media reporting to inform national and regional paid media efforts.
• Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences.
• Drive proactive thinking—identifying opportunities, proposing fresh approaches, and executing with autonomy.
• Build client partnerships and demonstrate the value of integrated strategic planning.

Job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

As a Senior Strategist at CM,you'llserve asastrategic orchestrator bringing together insights, creativity, and channelexpertiseinto cohesive,omni-channel,high-impact campaignsand digital experiences.You'rethe connective tissue between our creative partners, media team, CRM specialists, and web strategists—translating big-picture brand vision into integrated 360-degree plans that drivereal results. This is a unique opportunity to work on a brand that is known for quirky, lifestyle-driven creative and genuine freedom to innovate.You'llsee the direct impact of your work, and you will be a strategic thought partner with real influence.

You Will:

• Partner with Media to surface insights from audience targets including channels/cultural intersection points
• Develop integrated communications strategiesacross creative, media, CRM, and web, ensuring consistentmid- tolower-funnel messagingrecommendations
• Lead audience insights workand inspire creative teams—collaborating with media and research toidentifyemerging insights andvalidatestrategic direction using AI tools
• Review campaign analytics and performance data to make data-informed optimization recommendationsas a strategy partnertomarketing science
• PartnerwithMedia in evaluating business and media reporting to informnational and regionalpaidmediaefforts
• Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences
• Drive proactive thinking—identifyingopportunities, proposing fresh approaches, and executing with autonomy
• Build client partnerships anddemonstratethe value of integrated strategic planning

You Have:

• 5–8 years in communications planning, integrated campaign strategy, or related experience (agency or brand)
• Provenexpertisein messaging frameworks, channel strategy, and multi-touchpoint campaign planning
• Strong media collaboration experience and ability to align strategy with channel performance and audience insights
• Solid analytics literacy—you read tracking reports, understand KPIs, and translate data into actionable recommendations
• Self-starting mentality with comfortoperatingin ambiguous, fast-paced environments
• Excellent cross-functional collaboration skills and ability to communicate complex strategy to creative, technical, and business audiences
• Ability to balance qualitative insights with quantitative rigor, presenting findings in compelling, presentation-ready formats

Bonusif you have:

• Experience on Integrated Agency Teams (IAT) or similar cross-functional structures
• Daily hands-on experience with AI tools
• Brand strategy or messaging development experience
• Experiencemarketingluxury/lifestyle brands
• Backgroundwith automotiveis a big plus

Salary Range: $80,000 - $100,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/