Head of Shopper and Customer Marketing - Canada

Beiersdorf; Montreal; On-site; CAD 120,000 - 160,000; Full time

Job summary

Beiersdorf Canada Inc. is seeking a seasoned senior leader in Sales and Marketing to own market intelligence, category growth, and retailer partnerships.

You will align cross-functional teams across Commercial, Marketing, and Finance to drive sustainable profitability and enterprise value. The role requires extensive FMCG experience, strategic vision, and exceptional stakeholder leadership, with a focus on data-driven decisions and omnichannel activation.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce or related field.
• 15+ years FMCG/CPG experience with substantial customer-facing Sales leadership.
• Proven leadership of national customer marketing, omnichannel activation, major retailer partnerships.
• Strong Category Management, 4P, brand strategy, Revenue Growth Management expertise.
• Advanced ability to translate consumer, shopper, syndicated, and retailer data into strategies and decisions.
• Experience with Nielsen, Numerator, IRI or similar datasets.

Responsibilities

• Own market intelligence and measurement frameworks across channels and retailers.
• Drive category growth, pricing, promotion, assortment, and trade investment.
• Lead activation across retail, digital, eCommerce, and shopper marketing.
• Build executive relationships and provide data-driven strategic recommendations.
• Develop and lead a high-performing S&CM team with clear performance goals.

Skills

Power BI

Microsoft Office

French language

Stakeholder influence

Strategic thinking

Data translation

Education

Bachelor's degree in Marketing, Business, Commerce

MBA preferred

Tools

Power BI

SAP

Nielsen/IRI data experience

Job description

Job Details

Contract Type: Unlimited / Full-Time

Country / City: Canada / St. Laurent

Company: Beiersdorf Canada Inc.

Job Function: Sales

Your Tasks

Market Intelligence, Analytics & Measurement

• Strategic & Big Picture: Own the organisation's view of the retail landscape, identifying trends, risks, and opportunities across competitors, customers, channels, shoppers, innovation, and market share,
• Use history to build future: Convert syndicated, retailer POS, shopper, market, and past-performance data into forward-looking growth recommendations, scenarios, and investment choices,
• Establish measurement frameworks and executive dashboards covering market share, distribution, sales lift, ROI, conversion, promotions, post-mortem and retail execution,
• Lead post-event reviews and embed fact-based accountability and continuous improvement.

Category & Revenue Growth Optimisation

• Partner with Commercial, Marketing, and Finance to drive sustainable category growth and profitability,
• Shape annual business planning & strategies: national list price, promotion, assortment, mix, and trade investment,
• Apply Revenue Growth Management capabilities to optimise revenue, margin, and customer value,
• Build robust business cases and drive disciplined resource allocation using consumer, shopper, and commercial insights.

Trade Marketing, Shopper Marketing & Customer Activation

• Shape shopper and customer strategies that translate brand priorities into channel- and retailer-specific growth plans,
• Set the enterprise-wide Shopper & Customer Marketing vision, aligning brand, commercial, financial, and retailer priorities,
• Lead integrated activation across retail, digital, eCommerce, retail media, experiential, and emerging channels,
• Connect product, price, place, promotion, and brand strategy to deliver differentiated customer plans and consistent execution,
• Establish governance, tools, and best practices that raise commercial excellence across the organisation,
• Champion innovation and own activation performance, ROI, and measurable enterprise value.

Retailer & Partnership Leadership

• Build executive relationships with key stakeholders and strategic partners, representing the company's category and growth agenda,
• Act as a trusted advisor, bringing category, shopper, and market expertise to customer channel directors to help decisions,
• Partner with Sales Channel Directors on compelling customer growth plans, sell-in strategies, and joint business planning,
• Create differentiated retailer solutions that deliver mutual short- and long-term growth.

Team Leadership & Capability Development

• Build and inspire a high-performing S&CM organisation capable of shaping enterprise strategy and delivering growth,
• Strengthen capability in insights, customer marketing, retail activation, revenue growth, and omnichannel planning,
• Create alignment across Sales, Marketing, Finance, Supply Chain, and senior leadership,
• Set clear performance, development, and succession priorities while embedding ownership, innovation, and commercial excellence.

Your Profile

• Bachelor's degree in Marketing, Business, Commerce, or related field; MBA preferred,
• 15+ years of progressive FMCG/CPG experience, including substantial customer-facing Sales leadership; Shopper & Customer Marketing experience preferred,
• Proven leadership of national customer marketing, omnichannel activation, major retailer partnerships, agencies, and high-performing teams,
• Strong Category Management, 4P, brand strategy, and Revenue Growth Management expertise,
• Advanced ability to translate consumer, shopper, syndicated, and retailer data into compelling strategies, sales stories, and decisions; Nielsen, Numerator, IRI, or similar experience required,
• Strategic, analytical, and enterprise-minded, with strong ownership, sound judgement, and a record of measurable results,
• Excellent executive communication, stakeholder influence, collaboration, drive and people leadership skills,
• Proficient in Microsoft Office and Power BI; SAP experience preferred.
• French proficiency preferred

Additional information

WHAT YOU CAN EXPECT FROM BEIERSDORF CANADA

You will join an entrepreneurial, innovative, and fast paced culture where every employee's contributions make a big impact. Our teams act with Care, Simplicity, Courage, and Trust to continuously improve as leaders and deliver superior skin care products.

At Beiersdorf, we don't just accept difference - we celebrate it. We're committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential.