Senior SEM Manager: Paid Search Growth & Optimization

Kinvie; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Discretionary bonus

RRSP match program

Health, dental, vision and disability

Employee Share Purchase Plan

Parental/maternity top-up

Generous vacation and personal days

Professional development program

Career Development program

Job summary

EQ Bank, Canada’s challenger bank, is hiring a Manager, Search Engine Marketing in Toronto. This hybrid role focuses on paid search across Google Ads, Microsoft Ads, and SA360 to accelerate Everyday Banking product growth. You will lead campaign strategy, data-driven optimization, reporting, and collaboration with cross-functional teams.

You will guide Specialists and Sr. Managers, leveraging first-party data and advanced conversions to improve volume, CAC, and LTV while staying on the cutting

Qualifications

• Post-secondary degree in Business, Marketing or Advertising.
• 3–5 years of paid search experience in banking/finance is preferred.
• Google Ads Certified and familiarity with bid management tools.
• Strong data analysis skills and ability to translate insights into actions.
• Proficient in Excel and BI/reporting tools such as Tableau or Data Studio.

Responsibilities

• Develop and execute SEM strategies across Google Ads, SA360, and Microsoft Ads.
• Manage and optimize paid search campaigns (Search, Performance Max, Demand Gen).
• Leverage first-party data and enhanced conversions to maximize ROAS.
• Collaborate with marketing, creative, and data teams for alignment and reporting.
• Build audience segmentation strategies and remarketing to drive actions.
• Analyze campaign performance and identify optimization opportunities.
• Stay current with SEM best practices and industry trends.
• Align keyword strategies with SEO for a cohesive plan.
• Create testing opportunities to demonstrate value of search marketing.

Skills

Analytical thinker

Data-driven marketer

Cross-functional collaboration

Excel & reporting

Education

Post-secondary degree in Business/Marketing/Advertising

Tools

Google Ads

Microsoft Ads

SA360

Google Data Studio

Tableau

Excel

Job description

EQ Bank, Canada’s challenger bank, is hiring a Manager, Search Engine Marketing in Toronto. This hybrid role focuses on paid search across Google Ads, Microsoft Ads, and SA360 to accelerate Everyday Banking product growth. You will lead campaign strategy, data-driven optimization, reporting, and collaboration with cross-functional teams.

You will guide Specialists and Sr. Managers, leveraging first-party data and advanced conversions to improve volume, CAC, and LTV while staying on the cutting