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Superprof; Toronto; On-site; CAD 83,000 - 111,000; Full time

Benefits offered by this job

Flexible PTO

Summer Fridays

Parental leave

Holiday break Christmas to New Year

Calm app premium access

401(k) with company contribution

Life Insurance

Long-term disability

AD&D coverage

Professional development fund

Company laptop

Wi‑Fi & cell stipend

Perkopolis discounts

Job summary

Marketbridge is seeking an SEM Specialist to drive demand and revenue through hands-on management of paid search campaigns across Google Ads and Microsoft Ads. You will conduct keyword research, optimize ad copy, and monitor performance with GA4 analytics.

With 2+ years of SEM experience, you will analyze data, run tests, and collaborate with analytics, creative and strategy teams to improve outcomes for B2B clients. A strong eye for detail and ongoing optimization is essential.

Qualifications

• 2+ years of paid search/SEM experience.
• Hands-on with Google Ads and Microsoft Ads.
• Strong analytical skills; proficient in Excel or Google Sheets.
• Familiarity with GA4 or similar analytics.
• Understanding of conversion tracking and attribution.
• Detail-oriented with strong problem-solving skills.
• Experience in a B2B or agency environment.
• Google Ads certification.
• Exposure to landing page optimization and CRO principles.

Responsibilities

• Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Write, test, and optimize ad copy to improve CTR and conversions.
• Manage bids, budgets, and pacing to hit KPIs (CPA, ROAS).
• Monitor and optimize campaigns for KPIs and pipeline contribution.
• Execute A/B tests across ads, landing pages, and targeting strategies.
• Analyze data and produce actionable insights and reporting.
• Collaborate with analytics, creative, and strategy teams to improve performance.
• Ensure proper tracking and tagging using GA4 and GTM.

Skills

Paid search experience

Google Ads

Microsoft Ads

Analytical skills

Excel/Sheets

GA4 analytics

Conversion tracking

Attention to detail

Problem solving

B2B/agency experience

Google Ads certification

Landing page optimization/CRO

Tools

Google Ads

Microsoft Ads

GA4

Google Tag Manager

Excel

Job description

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement.

With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.

Job Overview

The Search Engine Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads.

Key Responsibilities

Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads Conduct keyword research, audience segmentation, and competitive analysis Write, test, and optimize ad copy to improve CTR and conversion rates Manage bids, budgets, and pacing to hit performance targets Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution Execute A/B tests across ads, landing pages, and targeting strategies Analyze campaign data and provide actionable insights and reporting Collaborate with analytics, creative, and strategy teams to improve performance Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager

Qualifications

2+ years of paid search / SEM experience Hands-on experience with Google Ads and Microsoft Ads Strong analytical skills and proficiency in Excel or Google Sheets Familiarity with GA4 or similar analytics platforms Understanding of conversion tracking and attribution basics Detail-oriented with strong problem-solving skills Experience in a B2B or agency environment Google Ads certification Exposure to landing page optimization and CRO principles

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself.

Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be trusted to do their work. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients.

From day one, you’ll gain hands‐on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning.

We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

At Marketbridge, we support our team with benefits that prioritize well‑being, flexibility, and growth.

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).
• Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long‑term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks – Company‑provided laptop & accessories, monthly Wi‑Fi & cell stipend, and exclusive discounts through Perkopolis.
• Note: This position requires candidates to be eligible to work in Canada or the United States without visa sponsorship.

Marketbridge is an Equal Opportunity Employer.

The salary range for this role is $60,000 - $80,000.