Senior Paid Search Lead: AI-Powered Demand & Pipeline

VelocityEHS

Toronto

Remote

CAD 100,000 - 128,000

Full time

21 hours ago

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Benefits offered by this job

Comprehensive benefits package

Job summary

VelocityEHS in Canada is seeking a Senior Digital Marketing Manager, Paid Search to lead SEM strategy, performance, and execution across Google Ads, Microsoft/Bing, YouTube and the ChatGPT ads pilot, across all solution lines.

You will own channel investment, campaign performance, and optimization to drive qualified demand and pipeline. Collaborate with lifecycle and analytics to connect acquisition programs with nurture and AI email follow‑ups.

Qualifications

6–8 years of hands‑on paid media or performance marketing experience.
Experience with Salesforce and Marketo (or Pardot/Eloqua) for lead follow‑up.
Deep Google Ads expertise and Microsoft/Bing Ads experience.
Experience managing YouTube advertising in a B2B context.
Proven ability to manage media budgets and measure CPL/CPA/ROI.
Strong understanding of attribution, measurement, and analytics.

Responsibilities

Own SEM strategy and execution across Google Ads, Microsoft/Bing, YouTube, and ChatGPT ads pilots.
Translate business goals into channel strategies and targets for pipeline.
Manage campaign structure, bidding, creatives, and landing page alignment.
Oversee budget pacing, forecasting, and link spend to leads and pipeline.
Lead reporting, KPI definitions, and cross‑team collaboration for integrated campaigns.