Senior SEM Lead — Campaigns, Insights & Optimization

Publicis Groupe; Toronto; Hybride; CAD 60 000 - 70 000; Plein temps

Avantages offerts par ce poste

3 weeks vacation

Publicis days

Birthday off

Headspace membership

Wellness credits

Technology credits

Savings plan

Résumé du poste

Zenith is looking for a results-driven SEM Specialist to activate and manage campaigns for diverse clients in Toronto. You will build campaigns, craft ads, and optimize using data-driven insights to meet performance goals.

Strong Excel and PowerPoint skills are essential to pull data, create reports, and communicate findings. You will collaborate with SEM Coordinators and contribute to account strategy while ensuring accurate billing and timely insights.

Qualifications

• 2-4 years of agency SEM experience or 2+ years outside an agency.
• Desire to learn and improve skills through directed learning.
• Ability to multitask with strong organization.
• Detail oriented with data aggregation and analysis capabilities.
• Strong numerical and computer skills; high proficiency in Excel and PowerPoint.
• Good writing skills for ad copy and concise insight summaries.
• Public speaking skills to discuss campaign aspects with clients.
• Accountability in delivery and results.

Responsabilités

• Optimize budget pacing, bids and bidding strategies, ads and more.
• Pull data from multiple systems to create PowerPoint and Excel reports.
• Identify opportunities or insights from Engine data and reports.
• Create and update keywords lists, ad copy, landing pages, and ad extensions.
• Provide insight and analysis and perform updates/optimizations to improve performance.
• Oversee reconciliation of monthly invoices.

Connaissances

SEM experience

Data aggregation

Numerical skills

Public speaking

Attention to detail

Organizational skills

Outils

Excel

PowerPoint

Description du poste

Zenith is looking for a results-driven SEM Specialist to activate and manage campaigns for diverse clients in Toronto. You will build campaigns, craft ads, and optimize using data-driven insights to meet performance goals.

Strong Excel and PowerPoint skills are essential to pull data, create reports, and communicate findings. You will collaborate with SEM Coordinators and contribute to account strategy while ensuring accurate billing and timely insights.