Manager, Search Engine Marketing

EQ Bank | Canada's Challenger Bank; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive bonus

RRSP match

Medical, dental, vision

Employee Share Purchase Plan

Parental leave top-up

Generous vacation

Job summary

EQ Bank in Toronto is seeking a Manager, Search Engine Marketing to lead paid search initiatives for Everyday Banking products. You will manage multiple campaigns across Google Ads and Microsoft Ads, drive performance with data-driven tactics and mentor junior team members.

In this hybrid role, you’ll partner with marketing, creative, and data teams to optimize spend, report results, and push for innovations in bidding and attribution while aligning with business KPIs.

Qualifications

• 3–5 years of paid search experience.
• Google Ads certification required.
• Strong analytical and reporting skills.

Responsibilities

• Develop and manage SEM campaigns across Google Ads and Microsoft Ads.
• Optimize campaigns with audience segmentation and first‑party data.
• Implement enhanced conversions and bidding strategies.
• Collaborate with marketing, creative and data teams for alignment.
• Create testing plans to demonstrate value of search marketing.
• Analyze performance and report insights to drive optimization.
• Stay current with SEM trends and industry best practices.
• Coordinate with SEO on keyword strategy to maximize impact.

Skills

Paid Search

Google Ads

Microsoft Ads

Data analysis

Bid management

Excel

Education

Bachelor's degree in Marketing

Tools

SA360

Tableau

Google Data Studio

Job description

Join a Challenger

At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.

We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.

What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.

If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.

We can't wait to get to know you!

The Work

The Manager, Search Engine Marketing, is a Paid Search subject matter expert on the Digital Acquisition team, combining exceptional knowledge of Paid Search strategy, an inquisitive and analytical mindset and a passion for data driven marketing to accelerate the growth of Everyday Banking products (ex. Deposits, Credit Cards, Lending). This hands on role will manage a minimum of two personal banking product campaigns within Google Ads, and Microsoft Ads, executing paid search, performance max and demand generation tactics. The Manager will have the capacity to support team members (Specialists, Associate Managers, and Sr. Managers) on day-to-day optimizations and longer-term projects that contribute to hitting business KPI’s, include volume targets, cost to acquire, and customer lifetime value.

The Core Responsibilities

• Develop and execute data-driven search engine marketing (SEM) across multiple platforms (Google Ads, SA360, Microsoft Ads) to drive business outcomes.
• Manage and optimize paid search campaigns (Search, Performance Max, Demand Generation) and collaborate on initiatives leveraging audience segmentation, first-party data, and enhanced conversions.
• Implement enhanced conversions and leverage advanced technology solutions to harness our first party data to bid effectively on business outcomes.
• Collaborate cross-functionally with marketing, creative, and data teams to ensure campaign alignment, reporting, and knowledge sharing.
• Work with the team to develop audience segmentation strategies based on remarketing as well as 1st & 3rd party data – for maximum relevancy & ideally to drive action.
• Continuously and proactively analyze and report on campaign performance, identifying opportunities for optimization and demonstrating the value of SEM.
• Stay abreast of industry trends and best practices to maintain a cutting-edge approach to SEM.
• Align on keyword strategy in collaboration with our SEO Manager to enable a win, pass, play keyword framework.
• Write compelling ad copy which is consistent with marketing messaging across all business units.
• Create and implement testing opportunities to showcase value add of search marketing efforts to campaigns and to the overall business.

Let's Talk About You

• Post'secondary degree/diploma in a related field (Business, Marketing, Advertising).
• Prior work experience in Credit Card, or Everyday Banking acquisition is required.
• 3-5 years of experience in a Paid Search role.
• Knowledge of bid management tools including Search Ads 360.
• An analytical thinker with an ability to effectively turn reporting and analysis into actionable insights and execution plans.
• Ability to develop a POV and implications based on data, and present findings to key stakeholders.
• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the enterprise.
• Amazing work ethic, self-directed, proactive and able to define and execute projects independently.
• Strong in Excel and reporting automation / experience using Business Intelligence tools (Tableau, Google Data Studio or equivalent).
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
• Google Ads Certified.
• Possess a passion for the paid search ecosystem and a deep knowledge of its available tools, including auction insights & search trends.

What we offer [For full-time permanent roles]

• Competitive discretionary bonus
• Market leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up while you care for your little one
• Generous vacation policy and personal days
• Virtual events to connect with your fellow colleagues
• Professional development and comprehensive Career Development program
• A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from EQ Bank's additional office space located at 2200-25 Ontario Street, Toronto, ON.

Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We're equally committed to supporting your growth, both professionally and personally.

We provide a barrier-free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.

EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

To learn more, visit eqb.investorroom.com and eqbank.ca.