SENIOR RETAIL SALES MANAGER - EAST

Asahi Canada; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Asahi Canada seeks a Senior Retail Manager – Ontario to drive long-term portfolio growth in the retail channel, influencing the LCBO and other Ontario retailers. You will lead a premium brand portfolio, forecast revenue, and collaborate with supply chain to ensure stock and timely imports.

Based in Toronto with a hybrid work setup, you will engage with multi-unit customers and steer annual plans. The role requires university degree, 5+ years in Ontario sales with premium brands, and strong

Qualifications

• University graduate preferably in a related field.
• Multi-level sales experience within consumer packaged goods or beverage alcohol.
• Minimum 5 years of experience with Ontario sales with demonstrated ability to influence and interact with sophisticated, multi-unit customers (chains & independents).
• Demonstrated experience selling a premium portfolio of brands in Ontario.
• Other functional experience an asset, notably marketing and/or retail sales.
• In-Field / Customer Facing / Partner Management - 20% of time.
• Based in Toronto (home office and Toronto office).

Responsibilities

• Forecasting & Budget Management.
• Own the annual revenue plan and monthly risks and opportunities.
• Collaborate with the Supply team to ensure adequate stock and import timelines.
• Monitor shipment plans and address challenges promptly.
• Retail Customer Development Support.
• Manage 3 RKA in Ontario Retail and be a market presence.
• Set monthly sales objectives/forecasting and develop strategies.
• Set performance goals for each retail channel.
• Launch and track Key Account programming budgets.
• Champion innovation / new SKUs.
• Forecast, plan and execute new product launches in Ontario.
• Manage in-market timeline and key innovation dates.
• Reporting and analytics.
• Monitor impact of in-market activities by channel and ROI.
• Leverage channel data to identify growth opportunities and meet monthly revenue targets.
• Contribute to monthly reporting cycles.
• Report on KPIs aligned with LCBO.

Skills

Sales experience

Relationship management

Negotiation

In-field selling

Premium brands knowledge

Education

University degree

Job description

Company Vision

Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada’s collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry.

Job Description

Asahi Group Holdings (AGH, our global parent company) is the third largest beer company in the world based on market capitalisation. However, Asahi Canada operates as part of the EMEAA division of Asahi Europe and International (AEI) At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within AGH, AEI and the EMEAA Division.

Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.

Main Interfaces

Reports to the National Director Retail Key Accounts, supports and has regular interaction with all functions, but primarily interacts with the Supply Chain team and LCBO wholesale division.

Key Purpose Statement

International premium brands are built via high-quality, premium experiences. Quality, premium execution of our brands in both retail and on-premise is therefore a key growth driver of our business in Ontario. The Senior Retail Manager – Ontario is tasked with delivering long-term portfolio growth in the retail channel, influencing and monitoring the business towards the achievement of an aggressive portfolio growth agenda.

Key Responsibilities

In coordination and collaboration with the Director of Sales Retail, the Senior Retail Manager is responsible for identifying growth opportunities in all channels for the Asahi brands portfolio and delivering the revenue target set in the annual plan.

• Forecasting & Budget Management
• Own the annual revenue plan and the risks and opportunities on a monthly basis
• Work closely with the Asahi Canada Supply team to ensure adequate stock on hand and import timelines are met
• Monitor and report on phasing in shipment plans and identify potential challenges in a timely manner
• Retail Customer Development Support
• Manage 3 RKA in Ontario Retail and be a presence in the Ontario market
• Establish sales objectives/forecasting (monthly) and develop collective sales strategies
• Establish performance goals for each retail channel
• Launch and track Key Account Programmingbudgets
• Champion Innovation / new SKUs
• Forecast, plan and ensure flawless execution of new product launches in the Ontario retail market
• Manage and own new product in-market timeline and key innovation dates
• Reporting and analytics
• Monitor the impact of in-market activities by channel & investments (ROI)and convert to shipments
• Leverage all channel data to identify growth opportunitiesand manage the monthly revenue targets
• Contribute to monthly reporting cycle as required
• Report on key KPIs aligned with the LCBO

Desired Experience

• University graduate, preferably in a related field.
• Multi-level sales experience within consumer packaged goods or beverage alcohol
• Minimum 5 years of experience with Ontario sales with demonstrated experience of successfully influencing and interacting with sophisticated, mult-unit customers (chains & independents).
• Demonstrated experience in selling a premium portfolio of brands in Ontario
• Other functional experience an asset, most notably marketing and/or retail sales.
• In-Field / Customer Facing / Partner Management - 20% of time
• Based in Toronto (home office and Toronto office)

Stephanie Squillace

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