National Accounts Lead - Premium Beverages (Canada)

Asahi Canada; Canada; Hybrid; CAD 88,000 - 110,000; Full time

Job summary

Asahi Canada is seeking a National Account Sales Manager to develop and execute national customer strategies across Canada's leading restaurant, hotel, entertainment and hospitality groups.

You will lead relationships with national and regional chain operators, negotiate agreements, and collaborate with cross-functional teams to grow the premium portfolio including Asahi Super Dry, Peroni and Pilsner Urquell. Hybrid home/office role with 80% field sales.

Qualifications

• 5+ years of progressive sales experience within beverage alcohol, consumer packaged goods, hospitality, or foodservice.
• Experience managing national or regional chain customers.
• Proven track record of achieving volume and revenue targets.
• Experience negotiating commercial agreements and managing customer investments.
• Knowledge of the Canadian on-premise landscape is strongly preferred.

Responsibilities

• Own and manage a portfolio of national and regional On-premise accounts across Canada.
• Develop and execute annual account plans and growth strategies aligned with the On Premise channel strategy, customer segmentation and investment priorities.
• Own assigned-account volume, net revenue, distribution, rate of sale, profitability and portfolio targets.
• Identify customer-specific opportunities to expand distribution, improve rate of sale, increase menu presence and grow premium portfolio penetration.
• Maintain a disciplined account engagement cadence, including customer meetings, internal updates and business reviews.
• Lead contract negotiations and commercial agreements for assigned accounts within approved authority, pricing, legal and investment guardrails.
• Negotiate menu placements, draught and packaged listings, portfolio opportunities, activations and promotional programs.
• Build clear commercial cases for proposed agreements and obtain required internal approvals before commitment.
• Maintain accurate records of customer agreements, obligations, milestones and renewal dates, and ensure commitments are fulfilled.
• Plan, manage and optimize trade investment for assigned accounts within budgets and allocation parameters approved by the On Premise Sales Director.
• Evaluate customer opportunities using volume, revenue, profitability, strategic fit and execution potential.
• Track investment performance, validate execution and recommend account-level reallocations or corrective actions within approved parameters.
• Partner with Finance and Trade Marketing to ensure investment proposals, accruals, claims and post-program evaluations are accurate and timely.
• Maintain accurate account forecasts through the DRM and planning process and clearly communicate risks, opportunities and assumptions.
• Use CRM, depletion reporting, customer data and internal analytics to monitor performance and identify gaps or opportunities.
• Maintain accurate customer plans, contacts, activities, opportunities and commitments in company systems.
• Provide concise account performance updates and recommended actions to the Director and cross-functional stakeholders.
• Champion Asahi Canada’s premium portfolio, including Asahi Super Dry, Peroni Nastro Azzurro, Pilsner Urquell and emerging brands, across assigned accounts.
• Develop customer-specific selling stories, activation plans and solutions that support distribution, rate of sale, premiumization and brand equity.
• Leverage approved trade marketing programs, partnerships, events, education and advocacy initiatives to strengthen customer and consumer engagement.
• Identify relevant opportunities for non-alcohol and 0.0 portfolio growth in target accounts.

Skills

Sales experience

Negotiation

Account management

Cross-functional collaboration

Communication skills

Industry knowledge

Education

University / College degree

Tools

CRM software

Job description

Asahi Canada is seeking a National Account Sales Manager to develop and execute national customer strategies across Canada's leading restaurant, hotel, entertainment and hospitality groups.

You will lead relationships with national and regional chain operators, negotiate agreements, and collaborate with cross-functional teams to grow the premium portfolio including Asahi Super Dry, Peroni and Pilsner Urquell. Hybrid home/office role with 80% field sales.