SENIOR RETAIL MANAGER - ONTARIO 1

Asahi; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Asahi Canada is seeking a Senior Retail Manager – Ontario to drive portfolio growth in the retail channel. Based in Toronto with home office and local office presence, you will influence multi-unit customers and coordinate with the LCBO and other channels to maximize brand performance.

You will manage a premium portfolio, align annual revenue plans, monitor shipments, and lead initiatives across marketing and retail sales.

Qualifications

• University graduate, preferably in a related field.
• Multi-level sales experience within consumer packaged goods or beverage alcohol.
• Minimum 5 years of experience with Ontario sales with demonstrated experience of successfully influencing and interacting with sophisticated, multi-unit customers (chains & independents).
• Demonstrated experience in selling a premium portfolio of brands in Ontario.
• Other functional experience an asset, most notably marketing and/or retail sales.
• In-Field/CustomerFacing/ Partner Management - 20% of time
• Travel within Quebec, primarily in the GMA
• Based in Toronto (home office and Toronto office)

Responsibilities

• Identify growth opportunities in all channels for the Asahi brands portfolio and deliver the revenue targets set in the annual plan.
• Own the annual revenue plan and the risks and opportunities on a monthly basis.
• Work closely with the Asahi Canada Supply team to ensure adequate stock on hand and import timelines are met.
• Monitor and report phasing in shipment plans and identify potential challenges in a timely manner.
• Retail Customer Development Support.
• Manage 3 RKA in Ontario Retail and be present in the Ontario market.
• Establish sales objectives/forecasting (monthly) and develop collective sales strategies.
• Establish performance goals for each retail channel.
• Launch and track Key Account Programming budgets.
• Forecast, plan and flawless execution of new product launches in the Ontario retail market.
• Manage and own new product in market timeline and key innovation dates.
• Reporting and analytics.
• Monitor the impact of in-market activities by channel & investments (ROI) and convert to shipments.
• Leverage all channel data to identify growth opportunities and manage the monthly revenue targets.
• Contribute to monthly reporting cycle as required.
• Report on key KPIs aligning to the LCBO

Job description

Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this byleveragingour strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion forcraftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry.

Asahi Group Holdings (AGH, our global parent company) is the third largest beer company in the world based on market capitalisation. However, Asahi Canadaoperatesas part of the EMEAA division of Asahi Europe and International (AEI) At Asahi Canada, we have a clear mandate to strengthen our position byestablishinga leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within AGH, AEI and the EMEAA Division.

Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuminghigh levelsof personal accountability to deliver on the company’s mission.

Main Interfaces

Reports to theNational Director Retail Key Accounts, supports and has regular interaction with all functions,but primarily interacts withthe SupplyChain team and LCBO wholesale division.

Key Purpose Statement

Internationalpremiumbrandsarebuiltviahigh-quality,premiumexperiences.Quality,premiumexecutionofourbrandsinbothretail and on-premiseisthereforeakeygrowthdriverofourbusiness inOntario. TheSeniorRetailManager – Ontario istaskedwithdeliveringlong-term portfoliogrowthintheretailchannel, influencingand monitoringthebusinesstowardstheachievementofanaggressiveportfoliogrowthagenda.

Key Responsibilities:

• IncoordinationandcollaborationwiththeDirectorofSalesRetail,theSeniorRetailManagerisresponsibleforidentifyinggrowthopportunitiesinallchannelsfortheAsahibrandsportfolio anddeliveringtherevenuetargetset intheannualplan.
• Own the annual revenue plan and the risks and opportunitieson a monthly basis
• Work closely with the Asahi Canada Supply team toensureadequate stock on hand and import timelines are met
• Monitor and report phasing in shipment plans andidentifypotential challengesin a timely manner
• RetailCustomerDevelopmentSupport
• Manage3 RKA inOntarioRetailandbea presence intheOntario market
• Establishsalesobjectives/forecasting(monthly) anddevelopcollectivesalesstrategies
• Establishperformancegoalsforeachretailchannel
• Launchand trackKeyAccountProgramming budgets
• Forecast,planandflawlessexecutionofnewproductlaunchesinthe Ontarioretail market
• Manageandownnewproductin markettimelineandkeyinnovationdates
• Reporting andanalytics
• Monitortheimpactofin-marketactivitiesbychannel&investments(ROI)andconverttoshipments
• Leverageallchanneldata toidentifygrowthopportunities and manage the monthly revenuetargets
• Contributetomonthlyreportingcycleasrequired
• Report onkeyKPIsalingedtowiththeLCBO

DesiredExperience

• Universitygraduate,preferablyin arelatedfield.
• Multi-level salesexperiencewithinconsumerpackagedgoodsorbeveragealcohol
• Minimum 5 years of experience with Ontario sales with demonstrated experience of successfully influencing and interacting with sophisticated, mult-unit customers (chains & independents).
• DemonstratedexperienceinsellingapremiumportfolioofbrandsinOntario
• Otherfunctionalexperienceanasset, mostnotablymarketingand/orretail sales.
• In-Field/CustomerFacing/ Partner Management -20%oftime
• TravelwithinQuebec,primarilyintheGMA
• BasedinToronto(homeoffice andTorontooffice)