Senior Programmatic Display & Video Lead

Cossette Media; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid work model

3 weeks vacation + extra week

Agency summer days

Modern open spaces near transit

Dogs allowed & private wellness room

Job summary

Cossette Media is seeking a senior programmatic media lead in Toronto to develop and drive world-class programmatic strategies for top-tier clients. You will lead a small team, own DSP and direct-buys, and collaborate with digital leads to craft programmatic-first plans.

You will analyze performance data, optimize campaigns across display, OLV, and native formats, and communicate insights to stakeholders while mentoring junior team members. Hybrid work available in Canada.

Qualifications

• Programmatic trading experience: 5+ years.
• Experience with demand side platforms (DV360, ADSP, TTD, Yahoo, Quantcast) is required.
• Experience negotiating, booking and managing Digital Direct buys across media partners is required.
• Experience running full funnel campaigns with a focus on acquisition.
• Strong understanding and execution of programmatic buying methods (direct, pg, pmp).
• Experience working within display, OLV, and native channels.
• Advanced understanding of Google Suite or Microsoft Office.
• Exceptional analytical and communication skills with the ability to simplify complex concepts.
• Ability to represent programmatic team in cross-team collaboration.
• Experience presenting programmatic plans to stakeholders.
• Strong commitment to mentoring junior talent and simplifying complex concepts.
• Proficiency in digital analytics, tracking/tagging, and audience activation strategies (DMP, remarketing, dynamic creative).
• Experience with measurement setup (ex. pixels) is an asset but not required.
• Experience with app-based campaigns and mobile measurement partners (ex. Kochava, AppsFlyer) is an asset but not required.
• Experience working with 1st party data segments is an asset but not required.
• Experience managing a dynamic creative campaign (DCO) is an asset but not required.
• Experience with government, gambling, entertainment or tech clients is an asset but not required.

Responsibilities

• Lead the development of world class programmatic programs and strategies for top tier clients
• Proactively partner with digital leads in creation of programmatic-first media plans
• Managing a team of 2 direct reports (coordinator, specialists)
• Own DSP management, including QA, audience strategy, inventory selection, and performance optimization, and reporting
• Own Digital Direct buy management, negotiation, booking, oversee RFP briefing to media partners, activation performance, optimization and reporting
• Partner engagement (Publishers, DSPs, Ad Exchanges, 3rd party, Industry)
• Performance, budget, financial and time management
• Interpret performance data to surface actionable insights with clear articulation
• Understand client performance objectives and develop segmentation and optimization strategies to consistently exceed client expectations.

Job description

Cossette Media is seeking a senior programmatic media lead in Toronto to develop and drive world-class programmatic strategies for top-tier clients. You will lead a small team, own DSP and direct-buys, and collaborate with digital leads to craft programmatic-first plans.

You will analyze performance data, optimize campaigns across display, OLV, and native formats, and communicate insights to stakeholders while mentoring junior team members. Hybrid work available in Canada.